What no one tells you about finding your niche as a coach

As a coach, you probably have been told, you heard or you even paid to solve this nut. Figuring out your niche.

If I had a dollar for every time I heard "The riches are in the niches" I would have built 3 schools for under privileged kids already.

So let me give you the facts. Raw, no sweeteners and dead honest.

🤦‍♂️ What the "Experts" Say

The overwhelmingly large number of marketing gurus that spam you with a million ads saying you should find your niche have all kinds of programs that promise you 6 figures in 30 days. That shit is toxic.

So let's put some light on it. 🔦

There are multiple approaches to figuring out the coaching niche. Programs can help, yes. But not all programs are created equal. First of all, if the program doesn't give you the economy foundations to understand the concept of the niche, what it and how it works, just skip.

Assuming you found a sound program.

⚠️ Here's where disappointment starts to grow and a lot of coaches lose hope.

I do not care a single bit whether you went through a rigorous market research campaign or hired a consultant to make it for you, whatever your nicely created and pampered document says your niche is, is most likely not.

It's just not that easy.

Read until the end, to see how you can go through the process without thinking you need to sell a kidney or give up all together.

What you have on your workbook, magical niche finding document, or whatever clever name it may have, is a HYPOTHESIS.

👉👈 Did you put effort into it? Yes, you have

👉👈 Was it easy? No, it was not.

A hypothesis is a START Point. ⏪ Read that again.

This is where most programs abandon you to go through the part of the process where you need the most support.

So what is the process?

Self-audit: Your Strengths & Talents, Your Preferences, Interests and Future Self.
Market Research: Figuring out what people want - problems, challenges and goals and dreams they have.
Intersection of these = your Hypothetical Niche
Testing your niche - When you build a boat, at some point you want to know if it floats.

Adjusting your niche based on inputs from the market
Re-Testing your niche.
Getting some clients
Receiving inputs from your clients and market

Learning everything you can about the problems they have
Speak with at least 100 potential clients and coach at least 20 people
Learn how they talk about the problems they have - learn the lingo (and ditch the coaching lingo)

Keep coaching, keep talking to more people and each time look for the things that people complain about and no one is addressing.
When you found The Thing you should already know who the people are.
Rewrite your offer around The Thing - make it Your Thing. If people get it, they will line up.

Now, do you understand why I say the programs abandon you when the least easy part starts?

They want the big bucks for the easy stuff. Not cool.

🚫 They say you must have the niche to have sales.

False.

🚫 They say you will have your nice in 30 days

False. (unless extremely lucky/you are already in the market and have insider insights)

With every company I built, every client with a serious business I had, without exception, the niche finding process took between 1 to 3 years.

So set your expectations right.

Do not dispare. It's normal to take time. It takes time to learn the market, industry in detail.

🟢 And yes, you can have clients while figuring out your niche - actually it's a must.

So, stop thinking so much about it and get yourself in the market.

Observe, take notes, talk to people, gain as much information as possible about the problems and what people complain about. That's usually one of the best places to start.

✍️ So here are 2 assignments for this Lesson.

Write what are your top 5 talents and skills in coaching and outside of coaching
Write what are your top 3 (outward) interests you would not mind skipping a party or dinner, just to take the time to learn more about it.

Drop them in the comments.

Complete action

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