As a coach, you probably have been told, you heard or you even paid to solve this nut. Figuring out your niche. If I had a dollar for every time I heard "The riches are in the niches" I would have built 3 schools for under privileged kids already. So let me give you the facts. Raw, no sweeteners and dead honest. 🤦‍♂️ What the "Experts" Say The overwhelmingly large number of marketing gurus that spam you with a million ads saying you should find your niche have all kinds of programs that promise you 6 figures in 30 days. That shit is toxic. So let's put some light on it. 🔦 There are multiple approaches to figuring out the coaching niche. Programs can help, yes. But not all programs are created equal. First of all, if the program doesn't give you the economy foundations to understand the concept of the niche, what it and how it works, just skip. Assuming you found a sound program. ⚠️ Here's where disappointment starts to grow and a lot of coaches lose hope. I do not care a single bit whether you went through a rigorous market research campaign or hired a consultant to make it for you, whatever your nicely created and pampered document says your niche is, is most likely not. It's just not that easy. Read until the end, to see how you can go through the process without thinking you need to sell a kidney or give up all together. What you have on your workbook, magical niche finding document, or whatever clever name it may have, is a HYPOTHESIS. 👉👈 Did you put effort into it? Yes, you have 👉👈 Was it easy? No, it was not. A hypothesis is a START Point. ⏪ Read that again. This is where most programs abandon you to go through the part of the process where you need the most support. So what is the process? - Self-audit: Your Strengths & Talents, Your Preferences, Interests and Future Self. - Market Research: Figuring out what people want - problems, challenges and goals and dreams they have. - Intersection of these = your Hypothetical Niche - Testing your niche - When you build a boat, at some point you want to know if it floats.

Many coaches struggle with an internal battle: the “Coach” versus the “Entrepreneur.” On one hand, there’s the passionate Coach, whose purpose is to help, guide, and transform. The Coach has invested countless hours into honing skills and mastering tools to help others overcome obstacles. This role is comfortable, rewarding, and directly aligned with your passion. But then there’s the other hat – the “Entrepreneur.” This role can feel daunting, uncomfortable, and sometimes even undesirable. For many coaches, the idea of self-promotion, business planning, and sales feels disconnected from the heart of what they do. As a result, coaches either avoid or minimize their role as entrepreneurs, unknowingly limiting their own potential for impact. Yet here’s the truth: every coach is first an entrepreneur. Without the Entrepreneur, the Coach never has the chance to truly thrive. Why Coaches Resist the Entrepreneur Role It’s understandable that coaches may hesitate to step into an entrepreneurial mindset. Often, this resistance comes from misconceptions about what it means to be an entrepreneur. You may think of entrepreneurs as driven only by profits, constantly selling, or even “salesy” and aggressive. These ideas create a reluctance to embrace the business side of coaching. Yet, entrepreneurship in coaching isn’t about hard sales or profit-only motives. It’s about taking ownership of your impact, positioning yourself to reach those who need your help, and creating sustainable practices that allow you to continue doing the work you love. The Power of Embracing the Entrepreneur Role Imagine you’re fully engaged as the Coach, working with clients and helping them overcome challenges. You’re fully in your zone, using every tool, tactic, and strategy to create transformations. But what if you struggle to find clients, if your income is unpredictable, or if you feel isolated because you’re not actively connecting with others in your industry? That’s where the Entrepreneur comes in. When you embrace this side of yourself, you’re able to: