Are you taking advantage of OPA? Are you getting in front of other peoples audiences? Yes, we need to build our own audiences, but one of the best ways to do that is to get in front of others. If you have a business meeting with a potential customer, you are in front of one person. If you speak to a networking group or a rotary club, you are in 20 to 30 people. If you’re on a stage, you can talk to 1000 people sometimes. When you start your own podcast, initially that number is small, but as you grow your show that number gets bigger. You can jumpstart that growth by getting on other peoples podcast and other peoples stages. This way you can get in front of tens of thousands of people. OPA is a great leverage tool.

Social media is a vital part of any business strategy, but everyone handles it differently. Whether you’re scheduling posts weeks in advance, responding to comments in real-time, or using automation tools, we want to know—what’s your process? 👉 How do you manage your social media content? 👉 Do you handle it in-house or outsource? 👉 What tools are you using to streamline your workflow? Share your workflow in the comments below! Your insights could help others optimize their strategies. It will also give us an idea of where we can share hacks and habits to streamline or boost the performance. Let’s learn from each other. 👇 #BusinessGrowth #SocialMediaStrategy #WorkflowTips

I have watched and taken advantage of marketing trends for the last 30 years and now is absolutely the time to launch or grow your podcast. All the stars are aligned. The proven results keep coming in. Here is why:

Yes, I am starting with the assumption that you already know podcasting is a no-brainer in terms of reaching your audience and growing your business. The podcasting landscape has exploded over the last decade, with millions of podcasts available at our fingertips. According to recent data, as of 2024, there are over 5 million podcasts globally, but here's the kicker: only about 770,000 of them are actively producing content. This might seem overwhelming, but the reality is far more encouraging—if you’re a podcaster, you’re really only competing with a fraction of that number within your niche. The Illusion of Saturation The podcasting boom has led many to believe that the market is oversaturated, making it difficult for new voices to emerge. But the truth is, the podcasting landscape is far from saturated. While the sheer number of podcasts might be intimidating, it’s important to recognize that the majority of podcasts are either inactive or cater to broad, non-targeted audiences. This creates a significant opportunity for podcasters who are willing to be intentional about their niche. A recent study by Edison Research reveals that 73% of the U.S. population aged 12 and older has listened to a podcast, and 42% are regular monthly listeners. These statistics underscore the massive, growing audience for podcasts. However, it’s crucial to understand that these listeners are increasingly seeking out content that speaks directly to their interests and needs. The Power of Niche Podcasting In today’s podcasting environment, trying to cater to everyone is a recipe for obscurity. The key to standing out and building a loyal audience is to focus on a specific niche. By honing in on a niche, you’re not just another voice in the crowd—you’re the go-to expert for your target audience. Consider this: podcasts that target a specific niche tend to have higher engagement rates and more dedicated listeners. According to Podchaser, listeners are more likely to stay subscribed to a podcast that aligns closely with their personal interests. This means that niche podcasts often enjoy higher retention rates and more robust community engagement than their broad-topic counterparts.