Sep 23 in Fulfillment Q's 🛃
Lead Quality
4 days ago I published the first campaign for a client.
It's a lead campaign with instant form.
We got 7 leads. Some old people from FB, but no one from our target audience, so shit leads, and basically no leads at the end.
I did advantage + audience with gender, years old, and some interests - it's a new ad account so I gave it some direction.
The client told me that with spending that we spent, they get at least 1 client and 4-5 people asking questions about services when they boost a post, so I need to change things.
Should I make targeting to be only what we're looking for with hard boundaries, not advantage +:
- Women
- 20-40 years old
- And interest
Or are there any other things that I could do to improve lead quality?
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10 comments
Lead Quality
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