Leveraging AI Without Losing Human Value Automation for Efficiency: Use AI for tasks like scheduling posts, basic editing, running initial ad tests, or automating appointment reminders. Augmenting Strategy: Employ AI to gather data insights or generate content drafts, but always refine with human input to ensure alignment with client goals and tone. Streamlined CRM: While tools like Calendly and automated CRM systems help manage appointments and reminders, human follow-ups and personalized check-ins add a layer of service that builds relationships. Communicating Your Value to Clients Emphasize that your SMMA doesnโt just automate tasks but acts as a strategic partner, integrating automation with customized strategies that align with their business goals. This is just a small part of what steps to take.