4 days ago I published the first campaign for a client. It's a lead campaign with instant form. We got 7 leads. Some old people from FB, but no one from our target audience, so shit leads, and basically no leads at the end. I did advantage + audience with gender, years old, and some interests - it's a new ad account so I gave it some direction. The client told me that with spending that we spent, they get at least 1 client and 4-5 people asking questions about services when they boost a post, so I need to change things. Should I make targeting to be only what we're looking for with hard boundaries, not advantage +: - Women - 20-40 years old - And interest Or are there any other things that I could do to improve lead quality?

I need to test 8 client's offers total. 4 for one service type and 4 for second service type. Should I make 8 campaigns with 1 ad set and 1 ad to test them all, or how would you go about it. PS: I'd use the image creative that is the same for all 8 offers. Just the text line where you can see the offer is different.

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I'm doing cold calls and the most common objection is that they already have an contract with agency, but I'm wondering if they get good results, and do they do advertising as they should. Agency can help you book appts, but you could maybe get better results with me, who knows what are those guys promoting. Anyone having any advice on that? Thanks!

Hello guys, I have a potential client in pipeline. The problem is that they have "expensive" services. They tried Meta Ads before, and say that ads don't work for their services, and the reason is that people who sent them a message on IG from ads just stoped replying after they present the prices of services. I'm wondering what's the best way to target and filter people who are willing to pay for a service which is more expensive than competitors. Anyone have any ideas? Thanks!