How to targeti people with lot of money?

Hello guys, I have a potential client in pipeline.

The problem is that they have "expensive" services.

They tried Meta Ads before, and say that ads don't work for their services, and the reason is that people who sent them a message on IG from ads just stoped replying after they present the prices of services.

I'm wondering what's the best way to target and filter people who are willing to pay for a service which is more expensive than competitors.

Anyone have any ideas?

Thanks!

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