How to get your cold outreach results up.

Hey there,

We all know that cold outreach is not only a nice way to start your agency, it also a nice stream of constant leads. But how can we bump up the results of the cold email outreach? By leveraging AI.

I wanted to dive a bit deeper into why this approach works so well and how I use automation tools like Make.com and AI to make it happen.

Why personalization matters

Generic, one-size-fits-all cold emails rarely perform well. People can tell when they’re receiving something that’s been blasted out to hundreds of others. Personalization, on the other hand, makes your outreach feel more relevant and human, which dramatically improves response rates. The challenge, of course, is how to scale that personalization without spending hours on each email.

How i do it

That’s where automation and AI come in. I use Make.com to streamline the entire process, from pulling in data to crafting the personalized content. It allows me to gather important details about my prospects, like industry-specific pain points or recent achievements, and feed that into an AI model to generate tailored email content for each lead.

The result?

A fully personalized email campaign that feels like it was crafted by hand, but actually runs on autopilot.

The Benefits

Scalability: I can reach hundreds (even thousands) of potential leads without sacrificing personalization.
Time-saving: Automating the data collection and email generation frees up my time to focus on more strategic tasks.
Better responses: With highly relevant content, I’ve seen a noticeable uptick in response rates, leading to more conversations and, ultimately, more clients.

By combining the power of AI and automation, I can personalize my outreach at scale, which has been a game-changer for my agency.

If you’re looking to level up your cold outreach, I highly recommend experimenting with tools like Make.com and OpenAI.

Feel free to DM me if you have any questions!

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