How important are hashtags, and how do I choose the right ones?

Aman Rawat

Jun 5 in General 🌎

Do they really help?

A lot of you spend hours thinking about the right hashtags, but does it matter?

Yes it does

Instagram hashtags are still an effective way to get more eyes on your Instagram posts.

But how does it work?

By using hashtags, your content would be labeled and categorized. They then help Instagram serve your posts to relevant users.

In their most simple function, the hashtags you use fuel the search results on the Instagram Explore page.

But that’s not it

By using Hashtags, Instagram will suggest your content to new users who might be interested in your content.

So how many hashtags should we use?

Think of it from a different perspective. The more hashtags you use the Instagram has to recommend you into more categories which is not ideal. So it is highly recommended to use somewhere between 5-10 to make the most out of it.

To find the best hashtags you can follow these simple steps:

Go to your competitor's page and see what hashtags they are using
Go to the explore page search for keywords that are relevant to your content and check out the top results.
Choose Hashtags with 10k-200k uses.

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