How does the Instagram algorithm work in 2024?
But before getting to the explanation, you need to understand that knowing how the algorithm works is not going to help you if you are posting nonvalueable content or nonshareable content. So this is how it works. Once you publish a piece of content, it gets distributed to 25% of your followers and to a portion of people who are not your followers but whose interests align with the content. Then, the algorithm measures two things, watch time and engagement. If a person spends time watching the content it gets pushed to more people with similar interests otherwise, if the content doesn’t grab the viewer's attention it gets no boost. Also, if a person shares, saves, comments, or likes the published content the algorithm pushes the content to more viewers resulting in more reach and engagement from a broader audience. Don’t overthink about the Algorithm you need to be consistent and improve your content daily.