Everyone Doubted Me, So I made $30k MRR To Prove It’s Easy

Yeah It's a True Story..

BUT

Before we dive into it, here's the proof of what I'm about to tell you works: I use this EXACT strategy to book 20+ meetings per week in some of the most difficult niches for each of my clients and my own Agency

This post will be broken up into 3 sections, So stay tuned for upcoming 2....

1. Sales Assets

2. The Outbound Setup

3. Backend Operations

This is not just a thread on cold email.

We will cover everything needed for THRIVING as a B2B company in 2024

Let's start with sales assets.

1. Sales Assets?

Sales assets are ASSETS that can be leveraged to help make you more SALES.

Pretty simple right?

Haha, well it's obviously much deeper than that. In 2024, having strong sales assets is more crucial than ever.

Having strong sales assets will AMPLIFY your offer.

With most offers being sophisticated nowadays, leveraging unique sales assets gives you an edge over the competition as it gives you a chance to differentiate your offer from the rest of the market solutions.

The more sophisticated your offer is, the more crucial having good sales assets in place will be

Gone are the days of ripping meetings with a "We'll increase you KLAVIYO rev by 30% in 90 days"

Most offers are commoditized, you must separate yourself from the rest.

EXAMPLES OF SALES ASSETS:

Sales assets come in many forms.

VSL's, sales letters, landing pages, short Loom videos, mind maps, case study, breakdowns.... the list goes on.

Anything that gives your prospects value while displaying your expertise/social proof is a sales asset

For example, you are reading a sales asset right!

This Document has not only shown social proof, but also displays our expertise in booking meetings thru leveraging outbound, sales assets, and creating systems.

Leads WILL come my way because of this sales asset. Anyways.....

We'll cover the 4 main sales assets we can leverage for you B2B offer to convert more outbound AND inbound leads:

1. Landing Page

2. VSL

3. Social Presence

4. Sales Letters

Each is CRUCIAL to have in place when marketing your offer.

Starting with you LP...

Landing Page

Here are the general 6 things you need for a good landing page:

1. Bold Claim Headline

2. Video Sales Letter

3. Offer Breakdown

4. Case Studies/Testimonials

5. Calendar Link

6. F.A.Q

My old landing page is one of the example

You don't need to go over the top with your landing page, all that matters is that you have a clear, concise offer with a VSL to explain how it works and some case studies/testimonials to back it up.

Audit your current landing page to see what is missing, then fill the gaps.

VSLs are critical to a complete landing page.

Not only do they help you book more meetings, but they will help you with closing those meetings as well as the prospect will be fully informed on what to expect from your offer in the call.

Here is the 7-step framework you can use to create a persuasive VSL:

1. Bold claim

2. Pain Points

3. Social Proof

4. Main benefits

5. What happens if they don't work with you

6. Remind of bold claim + social proof

7. CTA

Follow this framework and you'll be golden.

Social Presence

2024 is coming to an end.

2025 is right around the corner

You NEED to start posting on Social Media.

Whether that be Twitter (X), LinkedIn, Facebook, YouTube, Instagram etc, when a prospect looks you up, your face should be the first thing they see..

If you don't exist, why should they think you're an expert?

....

Not going to give a full breakdown of what to post, but the most important places to have social presence are going to be:

1. LinkedIn

2. YouTube

3. Twitter

If you want I can make a post on what to post on these platforms as well, if you're interested :)

You at least need to have an optimized LinkedIn Profile, the others will stil help you out a lot.

For an optimized LinkedIn profile, the 5 key factors will be:

1. Clear profile picture

2. Clean Banner

3. Non-salesy bio converting who you are

4. About section covering what you do

5. (3) featured posts covering wins/value

Example:

> laraacostar on LinkedIn - Search

> thedankoe - Also search him up on LinkedIn

Sales Letters:

Sales letters are the best way to convert cold leads from your outbound campaigns.

You see these being given away through Twitter DM posts, Facebook or YouTube ads.

Pushing Traffic to a sales letter is an easy way to convert more meetings.

In my case, where I use sales letters the most is my outbound cold campaigns. I offer a solution to a pain point or case study breakdown in my email copy, and once the prospect shows interest, I sent over the sales letter doc (Ex: THIS ONE!)

You can use the same VSL framework for writing sales letters:

1. Bold claim

2. Pain Points

3. Social Proof

4. Main benefits

5. What happens if they don't work with you

6. Remind of bold claim + Social Proof

7. CTA

Don't have to follow this exactly, but keeping it in mind helps. :)

Recap of the Sales Assets section:

1. Optimize your landing Page.

2. Create a solid VSL.

3. Build a Social Presence.

4. Create value based - Sales Letters.

With each of these in place, we are now PRIMED to launch outbound campaigns...…

...

Now as I said before This post will be broken up into 3 sections, so If you want the other 2 sections of this post, I won’t tell you to Dm’ me or Comment any word to get it.

Because, I see a lot of people liking the post that they will come back, and read it again but they never DO!

They either forget about it or they become lazy to even read it till the end….

Or they comment for the DOCUMENT and when they actually receives it they don’t even open it or give me feedback, on it😞

AND I don’t want my valuable document to just sit in someone’s DM and he never even touches it that’s FU**ING DISRESPECT! 😡

So, What I am going to do is I am gonna post the rest of the three sections of this post on SKOOL,

BUT the only way I am going to know that you liked this post and it was valuable for your business is by showing interest in the comments,

If you guys want it you have to show support and show me that you actually need it and that’s the only way I am going to know that is it even worth POSTING HERE :)

Also follow me so you don’t miss the other 2 posts :)

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