Hiring the right salesperson isn’t just about finding someone who can talk. It’s about finding someone who can listen, think on their feet, and respond QUICKLY! Why? Because SPEED of response shows work ethic. When they treat you like a lead, that’s how they’ll treat your clients. And intelligence? It’s non-negotiable. You want someone who can carry themselves well, not someone who’ll give a sloppy impression of your brand. But even that’s not enough. They also need to listen. If they’re dominating every conversation, it’s a red flag You’re looking for someone who’s socially aware, Who knows when to listen and when to talk. And perhaps the biggest quality? Coachability. Put them through a roleplay and see how they handle feedback. If they take it without ego and improve on the second try, they’re probably a good fit. Now, about product knowledge. It’s overrated. What matters more is prospect knowledge. Who we’re selling to matters more than what we’re selling. Because when you understand the client’s problem inside and out, they’ll believe you’re the one to solve it. These are the things you should look for when hiring now, Once you’ve hired someone, it’s time for the 14-day onboarding period. Here’s what that should look like: They should be bathing in good sales calls. 40 calls, minimum. And if you don’t have great calls recorded? Go out and make them. Because they need to hear what success sounds like. During that time, they’ll also work on mastering the script a question-based framework that naturally leads to the close. It starts with clarifying why they’re there, labelling their problem, Overviewing past experiences and pains, and then offering the solution they need. And once they’ve absorbed this, you roleplay with them every morning to sharpen those skills. Now, the next step. When they’re ready, move them to a half schedule. This way, they’re spending half their day on calls and the other half reviewing what they did right and wrong.

People always moan at me about how hard money is to make. And my usual response is: "What have you tried?" They typically reply... "I read this book, looked into this, and I've been planning, blah, blah, blah" They don't understand. TALKING IS NOT DOING. It won't get you anywhere. The only way to make money is to DO stuff. When I was broke I tried EVERYTHING. Reselling, Affiliate Marketing, fighting, there's nothing I wouldn't do. I tried everything, failed multiple times, and then something worked and I got PAID. Action is the only way you'll progress. Not talking. Not planning. And not reading books. You need to know HOW to move and understand certain principles. No matter the business. And no matter how much capital you've got starting off with. But once you start DOING shit? You quickly realize money is EVERYWHERE. You just got to collect it. Combine that with the mindset to achieve ANYTHING? You will quickly become a money-making machine.

You have to give people what they want in order to give them what they need. Most people don't have the perspective, They don't have the context to understand what you're saying because you're already know, And so you have to go back in time to before you knew what you know now, meet people where they're at, and then walk them across the bridge to where you need them to go. When Alex started marketing fitness, They would market short-duration challenges, Detoxes. They knew that people who were in that state of mind wanted a quick fix. They would bring people in, Give them what they wanted to get them to respond, And then, Once they earned their trust, They would say, "Hey, I know we had some success in these first few weeks, But you're not here just for a few weeks because you don't want to gain it back, Right? Of course not! You really want this to be a long-term thing because if you lose it and gain it back, Then what's the point?" At this point, They said, this is the garlic: "What you need to do is learn how to count your calories, Learn how to eat macros, learn how to train for real." It took them getting people in the door. You might be marketing in your business, Trying to get your customers in the door, And you're marketing from a position of already knowing the answer, And that's the issue. Shift your perspective from saying, "This is the truth," To "This is their truth right now, and I need to meet them where they are" You have to go back across the bridge to where you used to be, Talk to them in that language, Relate to them, Understand their problems and their fears, And then, Once you've convinced them to trust you enough, Deliver the garlic to them. Give them what they want in order to give them what they need. You have to start where they are and then take them along the journey the same way you did so that they can get to where they want, which you know is going to be the best place for them.

This is the section 2 of our EXACT strategy to book 20+ meetings per week, in some of the most difficult niches for each of my clients and my own Agency. Already posted (Section 1) so, go check that out But yeah. let's dive straight into Outbound Setup Our outbound strategy consists of 5 main factors: 1. Frontend Email Sending 2. Deliverability 3. List Building 4. Script Writing 5. GIFT ~ In the DOC Let's cover Frontend Email Sending.... 1) Frontend Email Sending VOLUME NEGATES LUCK This is by far the most neglected and simple part of outbound that B2B companies seem to neglect 99% of the time. If you send MORE EMAILS = you will book MORE MEETINGS. It's basic math. The question is: How many emails should I send? As many as possible of course, but within reason. Here's what our Frontend Volume Setup looks like: 30 Domains -> 60 Email Accounts -> 1800 emails per day -> 35,000 per month Again, VOLUME NEGATES LUCK Damn near impossible to not book meetings sending 35,000 personalized emails directed towards your ICP every month. With high volume, we give ourselves more chances to hit our dream prospect at the right time with our offer. In a way, we're actually MANUFACTURING LUCK. For the actual tech used in our Frontend Email Sending Setup, we go with: 1. Google/ Godaddy Domains 2. Google Workspace for Email Accounts 3. Smartlead for Email Warmup and Sending These service providers have proven to be best with deliverability , which we'll cover now.... 2) Deliverability Email Deliverability completely dictates whether your cold emails land in your prospects' inboxes or spam. That is why it is absolutely CRUCIAL to have a good deliverability or else your cold email campaigns will be RUINED because of spam. Deliverability is another very overlooked part of cold email, as it's somewhat taboo. Email providers DO NOT want people sending mass cold email campaigns and have created software to detect/neutralize it, so we have to use good sending practices to avoid landing in spam.

Yeah It's a True Story.. BUT Before we dive into it, here's the proof of what I'm about to tell you works: I use this EXACT strategy to book 20+ meetings per week in some of the most difficult niches for each of my clients and my own Agency This post will be broken up into 3 sections, So stay tuned for upcoming 2.... 1. Sales Assets 2. The Outbound Setup 3. Backend Operations This is not just a thread on cold email. We will cover everything needed for THRIVING as a B2B company in 2024 Let's start with sales assets. 1. Sales Assets? Sales assets are ASSETS that can be leveraged to help make you more SALES. Pretty simple right? Haha, well it's obviously much deeper than that. In 2024, having strong sales assets is more crucial than ever. Having strong sales assets will AMPLIFY your offer. With most offers being sophisticated nowadays, leveraging unique sales assets gives you an edge over the competition as it gives you a chance to differentiate your offer from the rest of the market solutions. The more sophisticated your offer is, the more crucial having good sales assets in place will be Gone are the days of ripping meetings with a "We'll increase you KLAVIYO rev by 30% in 90 days" Most offers are commoditized, you must separate yourself from the rest. -- -- EXAMPLES OF SALES ASSETS: Sales assets come in many forms. VSL's, sales letters, landing pages, short Loom videos, mind maps, case study, breakdowns.... the list goes on. Anything that gives your prospects value while displaying your expertise/social proof is a sales asset For example, you are reading a sales asset right! This Document has not only shown social proof, but also displays our expertise in booking meetings thru leveraging outbound, sales assets, and creating systems. Leads WILL come my way because of this sales asset. Anyways..... We'll cover the 4 main sales assets we can leverage for you B2B offer to convert more outbound AND inbound leads: 1. Landing Page 2. VSL 3. Social Presence