Thought of sharing some values + get some feedback.
Paid (meta) ads worked the best for my agency.
We've acquired clients through this.
I've automated my metrics and check this weekly to ensure we're:
- Minimizing cost per lead → ads creative
- Maximizing booking rate → booking funnel
- Maximizing showup rate → Send out VSL
- Maximizing closing rate → Reputation building
If you constantly optimize the above 4 metrics, things should look good for you.
Goal is to 2X my ad spend in Nov 25th - Dec 25th.
Thought I share it here.
Still a lot to learn.
P.S. 17k is only new cash at 1st month retainer. Recurring isn't included.