The 3A Framework for Sales Success by Alex Hormozi
(๐ The one sales framework that separates the best from the rest.) In sales, objections arenโt roadblocksโtheyโre stepping stones. ๐ค๏ธ But winning isnโt about avoiding objections. Itโs about reframing them. ๐ฏ Enter the 3A Framework by Alex Hormozi: Acknowledge, Associate, Ask. ๐ก Hormozi used this to sell $100M productsโand close million-dollar deals. ๐ฐ๐ผ How it works: 1๏ธโฃ Acknowledge: Repeat the objection. Show your prospect youโre listening.๐ 2๏ธโฃ Associate: Link their concern to the behaviors of your most successful customers. ๐ 3๏ธโฃ Ask: Pose a clarifying question to stay in control of the conversation. ๐ง Example: Prospect: โHow many certifications do your trainers have?โ 1๏ธโฃ Acknowledge: โThatโs a great question!โ 2๏ธโฃ Associate: โIt shows youโre making a thoughtful decision (like many of our top clients).โ 3๏ธโฃ Ask: โWhich certifications matter most to you?โ This small shift turns skepticism into curiosity ๐ and curiosity into conversions. โ
๐ก Pro tip: The person asking the questions always has the upper hand. ๐๏ธ ๐น Source: Powerful Reframing Technique for Closing Sales https://www.youtube.com/watch?v=RVbvhPGFi6E In this video, Alex Hormozi explains how to use the 3A framework to control sales conversations, build rapport, and increase conversionsโall by asking the right follow-up questions. P.S. Like and comment for more. ๐ Thank you!