What is Alex Hormozi's C.L.O.S.E.R Framework?

Jul 17 (edited) in 🤝 Sales

The C.L.O.S.E.R Framework is a sales methodology developed by Alex Hormozi that breaks down the sales process into six distinct steps to streamline and improve the effectiveness of closing sales. Each letter in "C.L.O.S.E.R" stands for a specific part of the sales conversation:

🧐 C - Clarify why they are there:

Understand the prospect's reason for engaging and what they hope to achieve. Set the context for the conversation to ensure both parties are on the same page.

🔖 L - Label them with a problem:

Identify and label the specific problem the prospect is facing. This step helps in relating to the prospect's situation and establishing the salesperson as a knowledgeable and empathetic advisor.

😫 O - Overview their past pain:

Discuss the past challenges and pains the prospect has experienced related to the problem. Highlighting these issues emphasizes the urgency and necessity for a solution.

🏖️ S - Sell them the vacation:

Present the solution as a desirable and effective way to address the prospect’s problem and relieve their pain points. Make the solution compelling and attractive.

❓ E - Explain away their concerns:

Address any objections or concerns the prospect might have about the solution. Provide reassurance and clarify any doubts to build confidence in the proposed solution.

💪 R - Reinforce their decision:

Ensure the prospect feels confident and committed to their choice. Reiterate the benefits and confirm the prospect’s decision to move forward.

The C.L.O.S.E.R Framework is structured to ensure each sales conversation is thorough and builds a strong case for the prospect to decide in favor of the proposed solution, resulting in a high likelihood of closing the sale.

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