Alex Hormozi's development of a diagnostic sales process provides valuable insights into how understanding customer goals can lead to substantial revenue growth. By identifying the customer's current state and desired outcome, and presenting a solution as the bridge, sales processes can be significantly improved. Reflect on his example of tying customer goals to sales strategies and share your thoughts in the comments below. Please keep your response between 25 to 100 words. Engage with the community by replying to 2 comments and liking 3 others.