[Case Study] $๐๐๐ค ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐จ๐ซ ๐ ๐๐จ๐๐๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐๐ ๐๐๐ฒ๐ฌ
๐๐ญ๐๐ญ๐ฌ: Ad spend: $5500 Leads: 250 Appointments: 153 Revenue: $83k I onboarded this client almost 4 months ago. They had spent little to no money with zero results before I came on board. We set a target of $100k in 90 days and made a strategic plan with a monthly ad spend budget of $2k to achieve the targeted results. I was assigned a designer to make creatives of my choice from him, while I was supposed to make ad copies myself. ๐๐๐ฌ๐๐๐ซ๐๐ก: Before launching the ads, I did thorough research into the competitorsโ ads and how they were crushing the ads. We analyzed all the creatives, ad copies, and offers that were working for them so we wouldnโt have to spend too much of a budget on testing. You donโt need to reinvent the wheel โ itโs already there. So try and test ideas that are working for your competitors. ๐๐ซ๐๐๐ญ๐ข๐ฏ๐๐ฌ: I made 2 versions of 8 different style creatives from the designer, drawing inspiration from the competitors. Out of 8 creatives, 2 creatives were before-and-after style creatives, 2 showed how customers would feel after availing the service and installing the product, 3 were focused on the main picture image that the customer installs and 1 was focused on the offer. I put both versions of each creative into the dynamic ad and tested all 8 creatives in different ad sets and campaigns. I started testing all the creatives on broad audience in all campaigns. After spending around $1200, (thatโs the reason you see high CPL for some ads) I got enough data to make decisions and optimize the ads. Out of the 8 creatives, only 3 creatives performed exceptionally well. 2 were the before-and-after creatives, and 1 was showing the feelings customers would have after the service. I turned off the other creatives and scaled only these 3. ๐๐ ๐๐จ๐ฉ๐ฒ: Ad copy was crucial for us since we were using the broad audience, so Meta AI had to target the audience based on our creatives and ad copy. We aimed to write as precise copy as possible. I used the same ad copy structure that I have explained in this community before.