[Case Study] $𝟖𝟑𝐤 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐟𝐨𝐫 𝐚 𝐋𝐨𝐜𝐚𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡𝐢𝐧 𝟗𝟎 𝐝𝐚𝐲𝐬

Mehran Khan

Sep 8 in General discussion

𝐒𝐭𝐚𝐭𝐬:

Ad spend: $5500

Leads: 250

Appointments: 153

Revenue: $83k

I onboarded this client almost 4 months ago. They had spent little to no money with zero results before I came on board. We set a target of $100k in 90 days and made a strategic plan with a monthly ad spend budget of $2k to achieve the targeted results. I was assigned a designer to make creatives of my choice from him, while I was supposed to make ad copies myself.

𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Before launching the ads, I did thorough research into the competitors’ ads and how they were crushing the ads. We analyzed all the creatives, ad copies, and offers that were working for them so we wouldn’t have to spend too much of a budget on testing. You don’t need to reinvent the wheel – it’s already there. So try and test ideas that are working for your competitors.

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬: I made 2 versions of 8 different style creatives from the designer, drawing inspiration from the competitors. Out of 8 creatives, 2 creatives were before-and-after style creatives, 2 showed how customers would feel after availing the service and installing the product, 3 were focused on the main picture image that the customer installs and 1 was focused on the offer.

I put both versions of each creative into the dynamic ad and tested all 8 creatives in different ad sets and campaigns. I started testing all the creatives on broad audience in all campaigns. After spending around $1200, (that’s the reason you see high CPL for some ads) I got enough data to make decisions and optimize the ads. Out of the 8 creatives, only 3 creatives performed exceptionally well. 2 were the before-and-after creatives, and 1 was showing the feelings customers would have after the service. I turned off the other creatives and scaled only these 3.

𝐀𝐝 𝐜𝐨𝐩𝐲: Ad copy was crucial for us since we were using the broad audience, so Meta AI had to target the audience based on our creatives and ad copy. We aimed to write as precise copy as possible. I used the same ad copy structure that I have explained in this community before.

𝗛𝗼𝗼𝗸: we started the ad copy with a strong hook to grab the audience's attention.

𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: I put a question in front of them to ignite their emotions and asked them if they wanted to transform their experience/life.

𝗔𝗻𝘀𝘄𝗲𝗿: I answered the questions by explaining how our services could transform their experience.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: I listed the benefits of our service in bullet points.

𝗢𝗳𝗳𝗲𝗿: After the benefits, I introduced the offer in the copy: a free quotation upon submitting the lead form and 25% OFF the service.

𝗖𝗧𝗔: Lastly, we provided a clear CTA, so the audience knows what to do next.

We used only one ad copy with this structure, and it crushed.

𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: After spending $1200 initially, we found out our winning creatives. We turned off all other ads except 3 ads that were working well. As consistent leads came in, we decided to scale the ads by duplicating them and increasing the budget for the duplicated ads.

Scaling is all about smart adjustments to maximize your ad spend without compromising results.

𝐋𝐞𝐚𝐝 𝐭𝐨 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧: We are already using a landing page to capture the leads so the leads were of high quality since we asked 4-5 qualifying questions. After capturing the leads, now it was time to convert them into appointments. We usually call the leads in the first 30 minutes to lock them quickly. During the call, we offered them a free quotation to encourage them to book an appointment. This freebie worked really well, and most of the leads converted into appointments.

𝐍𝐨𝐭𝐞: This case study explains the entire process of how I generated 83k revenue for a client in just 90 days and how I managed ads from scratch. While we fell slightly short of the $100k target, but there are still open opportunities, and I hope the client can close them to reach the full $100k.

You can ask your questions about Lead generation, Meta ads, ad creatives, ad copy, and appointments in the comments below.

9 comments