You Make Money by Helping People
My 2nd foray into marketing 17 years ago ended up with 100,000 email subscribers and about 10% converted to sales But I didn't do it by "targeting my avatar" or by "optimizing sales pages" I did it by finding specific needs, creating free content that taught as if they paid, then made paid offers that simply taught more . . about 5% would buy a low ticket offer within days on my list about 10% joined a $97/month coaching program within 21 days But it's all about helping people I see so many questions here about "how do I get more sales" "how do I get started" and so on and my advice, as a 18 year veteran in this business (my first foray only lasted a short time, then I started my 2nd, 17 years ago) is to simply figure out: 👉Who do you want to help? 👉What problem do you want to help with? Then create free content like crazy helping people. Then have an upsell Skool group that gives MORE help with community + coaching and a % of the people you are helping for free, will join you and pay And instead of focusing on conversion rate and sales strategies - focus on radically increasing the # of people who interact with your FREE content and make your FREE content so great that when the 5% of buyers who are in any searching market buy from YOU when they are ready NOT because you have the best marketing the best sales page the best NLP - infused sales copy but they buy from YOU because you gave them the best FREE training when they needed it People buy based on trust, not words on a sales page Hope this helps!! @Sean Mize