i had to learn this the HARD way...
Yoo, what's up… This post could genuinely be the difference between you making $5k-10k/mo, Or deciding to quit copywriting in a couple of weeks. Let me explain: It was a sunny school morning, just 3 months ago. I had a sales call with my potential first client at 5:30 AM… My eyes were begging for mercy as I forced myself to open them and get out of bed… I SOMEHOW managed to make it to my desk, and get on the call. A couple mins into the call, me and my prospect were chillin' together… 👉This was until he brought up the price.👈 I asked him how much he’d be willing to pay me… And with a small bit of uncertainty in his voice, he said “around…$2K/mo” My heart started pounding off my chest, My ears started ringing, It felt like WW3 in my head! I couldn’t show it though. So I calmly agreed to the price and about 3 minutes later we got off the call. RIGHT when I hit that “leave meeting” button, I started jumping up and down in excitement.😂 My first client was paying me 4 figures a MONTH. However, both I and my client knew that the job wasn't over. I STILL had to write a long-ass welcome sequence… So that’s what I did. After a week of hitting my Picasso touches on this welcome sequence… We launched what I THOUGHT, was some of my best work. But man was I quickly humbled… Just 72 hours later, I checked how the emails were performing… 5% open rate?? My ego felt like it got hit by a full-force punch from Mike Tyson. That sequence was converting as much as a pitch from those IG paragraph bandits in the 4D discord. And this ALL happened because the emails were landing in spam. I was using shit SLs, and spammy language in the emails. And sadly, it wasn’t long till my client caught on… I made him $300 MAX for what he paid me. So obviously, he decided to stop working with me… It felt humbling…to say the least. I didn’t touch my desk for 2 days. (that’s how demotivated I was) But from that day on, I learned the #1 lesson I use to close & keep retainer clients like it's lightwork…