Hey 4D army, As I’m writing this, I literally feel like sh*t. I have a sore throat that burns with every swallow… A runny nose that won’t stop dripping… And a head so clogged and heavy it feels like it’s stuffed with wet cement. All the sugar from the holidays has caught up to me :( Anyways, I thought I'd cherish this moment, the day after Christmas… To give you a tip I learned from reading multiple biographies of Elon Musk. This tip has made me $2000+ with copywriting. It’s something simple, but very effective. So, let’s just start with this quote from the man himself, Mr. Musk: “You get paid in direct proportion to the difficulty of problems you solve.” He was 100% right when he said this. Now, there might be some exceptions to this, like OF girls…😂 But for the most part… the point still stands. For example, why do heart surgeons get paid so much in the corporate world? (500k/year) Because they solve a huge problem. Very few people have the balls to go out there and do their job. And, how is Elon the richest man on the planet? Because he solves HUGE problems. - Elon is focused on saving the environment with electric cars - He’s working on making travel to Mars possible, in case anything happens to planet Earth - Musk is solving the California traffic problem with his business, “The Boring Company” - So, here’s how you can take this and apply it to your copywriting journey: - 🎉Instead of positioning yourself as a “dIreCT rEnsPONse coPywrITer” to your prospects... position yourself as a problem solver. For example: “Im an email marketer hire me” turns into→ “I can help you save the trouble of having to come up with new email ideas every day, and making sure they convert people into your program… since I’m an email marketer” You understand? Hope this helps CP

Hey 4D army, I have a big lesson to share with you in this community post. Something that no one’s probably told you before… Since, people usually learn this lesson from a bad experience. (Like I did.) Let me take you back. During my beginner days, back when a goldfish with a keyboard could’ve smoked me in a copywriting competition. I was grinding hard, cranking out emails daily… And tossing them into Discord servers like breadcrumbs, hoping for feedback. It was all fun and games… until January 12th, 2024. That day, I wrote what I thought was my masterpiece. My magnum opus. I wrote the sign-off with pride… Re-read it, and thought, “Damn, I cooked.” The copy? Fire. The structure? Impeccable. The CTA? Chef’s kiss. Feeling unstoppable… I uploaded my email to not 1, not 2, but 3 Discord servers. “There’s no way anyone critiques this,” I told myself, Smugly imagining compliments pouring in like confetti at a parade. But oh, how wrong I was. At 3:23 PM, I treated myself to a juicy, buttery ribeye steak. I was on top of the world. When I got back to my desk, still drying my hands from the dishes, I saw it: “New Gmail Notification: 4 people added comments to your document.” “Ah, here come the compliments,” I thought. Grinning as I clicked on the doc like a lion ready to bask in applause. But instead of roaring applause, I saw… 👊13 gut-punching comments ripping my email apart.👊 One by one, the critiques slapped me in the face like icy water. “This intro doesn’t flow,” “The CTA is weak,” “This entire section feels clunky.” They didn’t outright say, “This sucks”... But the message was loud and clear. Let me tell you, I didn’t just doubt my email—I doubted my entire existence. I closed my laptop and didn’t touch it for the next 37 hours. I sat there, staring into space, replaying every comment in my head. “Am I cut out for this?” I whispered to myself, the screen’s glow reflecting off my unshed tears. But here’s the thing: I wasn’t bad. I was just tying my ego to my copy.

Hey bros, GM. it’s 10:00 AM in the US…and it’s also Thanksgiving. :) Just hopped off a sales call. Didn’t close though lol. Anyway, I wanted to share this piece of advice for every beginner copywriter here: Don’t give up. I know, I know, you’ve heard it a million times. When you were a 7-year-old kid and started throwing a fit when you couldn’t do your school’s math assignment… What did your teachers tell you? Never give up. When you started desperately sobbing under your breath after losing in your favorite sport… What did your parents tell you? Never give up. What is a random kid in a copywriting skool community telling you? Never give up. It’s overused and it’s annoying. I understand. But if I’ve learned anything from my first year of copywriting… Dozens of sales calls… And thousands of dollars made… It’s that “not giving up” is the MOST IMPORTANT piece of advice you can follow. Why? Because when you don’t give up & stay consistent… You’ll eventually get exposed to certain information that’ll help take you to the next level. At least that was true for me. That’s it for this post though. Wrote it in like 2 mins so don't mind the shitty copy lol. CP

Hey bros, Very rainy day today where I live. I can hear the heavy raindrops splashing across my lawn… And the lighting strikes spreading like wildfire as I’m writing this. Anyway, today I want to share an extremely valuable lesson I got from reading “The Laws of Nature” by Robert Greene about a month or two ago. I applied it to my cold emails… And I currently have an 18.6% reply rate after targeting 600 leads + I’m hopping on sales calls every week from it. It’s crazy powerful but no one really talks about it. So look. In the book, “The Laws of Human Nature” there’s a chapter where it essentially talks about how to create an immense amount of desire in people for what you’re offering. You see… Coming from the school system, we’ve always been taught to be “100% honest” and answer people’s questions in depth when they ask. But what if I told you that… 🔥This school indoctrination is losing you more bills than a gambler on a losing streak?🔥 Okay, enough joking around. Here’s the thing: If you want to have prospects lined up to hop on sales call with you…you need to stop being so specific with your outreach. Curiosity is a HUGE emotion that humans crave. Subconsciously, we love to fantasize and wonder what the future will look like – instead of just simply “knowing it”. This is why you’d probably be way more tempted to open an email that’s subject line is “help” than one that says “how to write a copywriting email”. With “help” you don’t know what the hell to expect and you’d imagine & wonder what it could possibly be –which will lead you to open the email. But with the second one, you already have a good guess of what you will hear in the email. Making you waaaayyy less likely to read it. You get me? And this applies to outreach as well. By telling your prospects that you’re a “direct response marketer that specializes in highly persuasive email writing” you’re killing all of their curiosity. Because the moment you say that… They’ll know exactly what you’ll pitch them on a sales call, which kills their curiosity…

Hey bros, Quick one here. Currently chillin’, watching the Calabasas sunset. (Pic below) Beautiful, isn’t it? : ) Anyway, point of the post: Neville Goddard, one of the smartest dudes to ever live once said: “Unless man discovers that his consciousness is the cause of every expression of his life, he will continue seeking the cause of his confusion in the world of effects, and so shall die in his fruitless search.” And, man…this one hit me hard. (pause) You see… Most people in this online space get stuck up in the Andrew-Tate, “hustle culture” kind of thinking… And conclude that “working harder” is the answer to everything. But that just couldn’t be further from the truth! (Not to hate on Tate or anything. He changed my life.) But look. It all starts in the mind. If you work 16 hr days but your mind is f*cked up…you probably won’t get any results. Why? Because the physical state is just an effect. An effect of your mental state. This isn’t any “woo woo” stuff. It’s reality. For example, tell me: why are you reading this right now? It’s probably because you THINK that it could provide you some value. Key word: THINK – in the mind. And therefore, you take the physical action of reading the post. It’s cause & effect. Can you change an effect by changing an effect? No. So stop trying to “work harder” all the time…when your mind is what needs improvement. You get me? I hope I explained it in a non-complicated way. CP