this emotion books me sales calls every week lol

Hey bros,

Very rainy day today where I live.

I can hear the heavy raindrops splashing across my lawn…

And the lighting strikes spreading like wildfire as I’m writing this.

Anyway, today I want to share an extremely valuable lesson I got from reading “The Laws of Nature” by Robert Greene about a month or two ago.

I applied it to my cold emails…

And I currently have an 18.6% reply rate after targeting 600 leads + I’m hopping on sales calls every week from it.

It’s crazy powerful but no one really talks about it.

So look.

In the book, “The Laws of Human Nature” there’s a chapter where it essentially talks about how to create an immense amount of desire in people for what you’re offering.

You see…

Coming from the school system, we’ve always been taught to be “100% honest” and answer people’s questions in depth when they ask.

But what if I told you that…

🔥This school indoctrination is losing you more bills than a gambler on a losing streak?🔥

Okay, enough joking around. Here’s the thing:

If you want to have prospects lined up to hop on sales call with you…you need to stop being so specific with your outreach.

Curiosity is a HUGE emotion that humans crave.

Subconsciously, we love to fantasize and wonder what the future will look like – instead of just simply “knowing it”.

This is why you’d probably be way more tempted to open an email that’s subject line is “help” than one that says “how to write a copywriting email”.

With “help” you don’t know what the hell to expect and you’d imagine & wonder what it could possibly be –which will lead you to open the email.

But with the second one, you already have a good guess of what you will hear in the email. Making you waaaayyy less likely to read it.

You get me?

And this applies to outreach as well.

By telling your prospects that you’re a “direct response marketer that specializes in highly persuasive email writing” you’re killing all of their curiosity.

Because the moment you say that…

They’ll know exactly what you’ll pitch them on a sales call, which kills their curiosity…

And they’ll probably come up with immediate objections like, “I don’t think I need a copywriter.”

So if you take anything from this post…it’s this:

Never be too specific with what you tell your prospects before hopping on a sales call with them.

You can answer their questions…but be vague & mysterious.

Always leave some curiosity and position the call as the only way for them to find out.

This will leave them extremely intrigued…and they’ll have a clear benefit in their heads for why they should hop on that call with you.

One way that I do this, is when a prospect asks me:

“Okay…so what do you do”

I simply say: “I’ll basically help you take the traffic you already have but help you get more out of it. I could explain further, but I dont want to flood your DMs with a block of text that’ll take you 5 years to read lol. Cool if we hop on a zoom so that I can explain further, answer any questions, and see how we could bring <beenfit> to your business?”

That way, I still answer their question…but I do it very vaguely and position the call as the only way for them to find out the whole picture.

If you have any questions, comment below, as this was pretty hard to explain ngl.

Hope this helps you as much as it did for me.

Peace,

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