Apr 27 in 🔥 Community Value
i had to learn this the HARD way...
Yoo, what's up…
This post could genuinely be the difference between you making $5k-10k/mo,
Or deciding to quit copywriting in a couple of weeks.
Let me explain:
It was a sunny school morning, just 3 months ago.
I had a sales call with my potential first client at 5:30 AM…
My eyes were begging for mercy as I forced myself to open them and get out of bed…
I SOMEHOW managed to make it to my desk, and get on the call.
A couple mins into the call, me and my prospect were chillin' together…
👉This was until he brought up the price.👈
I asked him how much he’d be willing to pay me…
And with a small bit of uncertainty in his voice, he said
“around…$2K/mo”
My heart started pounding off my chest,
My ears started ringing,
It felt like WW3 in my head!
I couldn’t show it though.
So I calmly agreed to the price and about 3 minutes later we got off the call.
RIGHT when I hit that “leave meeting” button,
I started jumping up and down in excitement.😂
My first client was paying me 4 figures a MONTH.
However, both I and my client knew that the job wasn't over.
I STILL had to write a long-ass welcome sequence…
So that’s what I did.
After a week of hitting my Picasso touches on this welcome sequence…
We launched what I THOUGHT, was some of my best work.
But man was I quickly humbled…
Just 72 hours later, I checked how the emails were performing…
5% open rate??
My ego felt like it got hit by a full-force punch from Mike Tyson.
That sequence was converting as much as a pitch from those IG paragraph bandits in the 4D discord.
And this ALL happened because the emails were landing in spam.
I was using shit SLs, and spammy language in the emails.
And sadly, it wasn’t long till my client caught on…
I made him $300 MAX for what he paid me.
So obviously, he decided to stop working with me…
It felt humbling…to say the least.
I didn’t touch my desk for 2 days. (that’s how demotivated I was)
But from that day on, I learned the #1 lesson I use to close & keep retainer clients like it's lightwork…
👉Optimize deliverability.👈
Cause look,
You can be the best copywriter of all time…
But if your emails are landing in spam…
They’re going to be as effective as digging a hole with a spoon.
Not to mention that if you can write persuasive copy,
AND you know how to make sure emails get seen,
Who’s not going to want to hire you??
So that’s exactly why I want to link everyone up with this spam checker website called Mail Meteor.
This will check your emails for ANYTHING that may cause deliverability issues.
I hope this helps.
Peace,
-Carlos
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i had to learn this the HARD way...
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