The jury is still out—but this is my experience from growing a Skool community to $78K/month. I've seen lists of various tactics you can use, but I think the secret to long term growth is MISSION and VISION. Moving people forward, keep their eyes on the next step. Making sure people are progressing towards THEIR goals. It's a lot harder than... - Trying to "increase engagement" to keep people from leaving - Adding a cancelation video to keep them from cancelling - Updating your about page to increase conversions - Making a smooth onboarding process These are surely all important tactics to growing your membership. But truthfully all those actions need to be seen through the lens of a strong mission and vision that is way bigger than you or your community (as it sits now). Those tactics alone are UTILITY, without meaning, without VALUE. It's vision and mission that will turn a community that provides ONLY utility into a TRUE movement. That's my take. I have a long list of improvements I could make, but for me investing in mission, vision and a roadmap seems to be my secret weapon.

30 days ago, @Stephen G. Pope “decided” to win the Skool Games by building a $35k per month business from scratch. But how do you become the sort of person who can “decide” to do something like this? What are the skills, qualities, and traits you need to achieve in one month what many people struggle to do in five years? The good news is we caught up with Stephen in Vegas to share his secret. 👇🏼

Hey Skool fam! 👋 I see many big creators with organic reach join Skool and hesitate to start running ads. They're nervous about spending money and setting up their accounts. But I've seen creators with tens of thousands, and even millions of followers, hesitate to start running them. What they don't realize is that ads will work fast for them. WHY? Their audience recognizes and trusts them. Whether they have 50,000 followers or a million, a solid email list, they’ve got a huge advantage. Fame significantly boosts ads! HERE’S WHAT TO DO The setup is forgiving, and the ads don’t need to be exceptional. You can use the best-performing organic content to start. It works. I see it all the time. Don’t obsess over split testing Video Sales Letters (VSLs) or writing scripts in the beginning. Promote your top five organic videos as ads to reach the 90% of your social media audience that hasn’t heard about your offer. OR Extract the hook from a successful video and rework the body. The first 5 seconds are crucial for stopping the scroll. Sort your data by the highest watch-through rates and use those as your ad hooks. Make sure you have the rights to use them. You can’t use copyrighted content or other people’s personalities without permission. Put your offer in the primary text and include a clear call to action button. It will convert if your page is well-organized and people recognize you. Optimization happens after exhausting your existing audience. There is plenty of low-hanging fruit. FEARS Larger creators fear running ads because they may set up the ad account wrong and waste money, potentially thousands of dollars needed before the ads work. If you’re active on IG, Meta has data about you, so you’ll see results within $100 of starting your ads. If not, turn it off. The biggest risk isn’t losing thousands of dollars, but spending $100 to gain valuable data about the best organic hooks for Facebook ads. Even without conversions, you’ll learn which approach worked best.

https://youtu.be/6YuawEO0oQ0?si=EXVKrWme7V6UEuPW I can't put into words how excited I am to finally release this episode of Grow With Evelyn 🌱🩷 👉 Leila needs no introduction. She is an incredibly successful entrepreneur, investor, and operator and has started and scaled three companies, achieving over $120M in cumulative sales across software, service, e-commerce, and brick-and-mortar—all without a single penny of outside capital ✊ By 2021, Leila transitioned to board positions in her companies, allowing her and Alex the freedom to go on a new adventure: Acquisition.com. 👉 Today, their portfolio generates over $200M in revenue across a variety of industries. Her mission? To make real business education accessible to everyone. I have personally learned a lot from Leila and her work, and you can too 💪 Join us as we chat about: ✅ Leila's self-belief journey ✅ Business as personal growth tool ✅ Blending work and life with your tribe ✅ Compare and learn to level up ✅ Copy traits of your heroes ✅ Write goals, think logically ✅ Say no and mean it ✅ Learn from f*ck-ups, especially in team-building ✅ How to actually hire and train This is an episode you don’t want to miss. A big thank you to this community and especially @David Ondrej and @Andrew Kirby for making this possible 🙏🥰

A lot of people struggle to make their first dollar online. They fall into the trap of waiting for “the right time” or ”the perfect offer.” But @Bijan Izadi recently discovered these things don’t even matter. He now knows the secret that was holding him back from getting that first sale. And now he’s sharing it with you. 👇