The jury is still out—but this is my experience from growing a Skool community to $78K/month.
I've seen lists of various tactics you can use, but I think the secret to long term growth is MISSION and VISION.
Moving people forward, keep their eyes on the next step.
Making sure people are progressing towards THEIR goals.
It's a lot harder than...
- Trying to "increase engagement" to keep people from leaving
- Adding a cancelation video to keep them from cancelling
- Updating your about page to increase conversions
- Making a smooth onboarding process
These are surely all important tactics to growing your membership.
But truthfully all those actions need to be seen through the lens of a strong mission and vision that is way bigger than you or your community (as it sits now).
Those tactics alone are UTILITY, without meaning, without VALUE.
It's vision and mission that will turn a community that provides ONLY utility into a TRUE movement.
That's my take.
I have a long list of improvements I could make, but for me investing in mission, vision and a roadmap seems to be my secret weapon.