Black Friday is just around the corner, and while most people are gearing up to spend, a few savvy individuals are flipping the script—and making serious money. Here’s the thing: Black Friday isn’t just a goldmine for discounts; it’s a goldmine for opportunity. Whether you’re an entrepreneur, side hustler, or someone looking to boost their cash flow, now’s the time to think strategically. Here are a few tips to get started: ⿡ Leverage Trends: Find products or services that are likely to trend this season. Use tools like Google Trends or social media insights to identify what’s hot. ⿢ Create FOMO, Not Just Discounts: Anyone can cut prices, but can you create that gotta-have-it-now feeling? Make your deals feel exclusive, like they won’t last. ⿣ Win Over the ‘Almost-Buyers’: Most sales come from those who almost bought before. If you’re not retargeting them, you’re leaving easy money on the table. ⿤ Sell the Gift, Not Just the Product: Tap into the gifting mindset. Frame your offer as the perfect present, and you’ll see a spike in impulse buys. ⿥ Promote Like Crazy: Make your offer irresistible. Use social media ads, email marketing, or even just well-crafted posts to draw attention to what you’re selling. This Black Friday, while others are emptying their wallets, you could be filling yours. There’s a reason why some sellers make a killing while others struggle but I’ll leave it at that. 😉 The opportunities are endless if you play it right.

This has been SUCH a long time coming . . but it's finally here . . would love a 30 sec view and like!!!!! shameless ask from a has-been, ha ha

Sometimes, the weight of the moment becomes a strange, potent fuel. This morning, my thoughts were relentless, driven by the irrevocable choices I’ve made. During meditation, I felt the Prime Mover identity pulling me deeper into this journey—a path not meant for the faint-hearted. My mind was restless... noisy, UNTIL I heard it: 🥷"This is the arena…" - here, there’s no place for critics or bystanders—only those who dare. I’m reminded of a passage Russell once shared by TR, one that speaks to our calling with every word. 📜"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." 📜 ➡️ Are you already in the arena?

I modeled Russels downsell for selling online, almost to the T. I used different language, since I sell something completely different, but used the same style, format and even the gif. Which was taking my first upsell and allowing them to do payments. I launched the downsell last week, and just got my first sale with that! I have been slowly adding products, upsells, downsells into my funnel and optimizing it over the last few weeks. That way, I was able to get my funnel up and going and start brining in money!

I recently had a chat with a fellow entrepreneur in digital marketing and automation; he asked me when was the right time to start a podcast, especially in such a busy field and with so much competition and content. ​ My answer to him was "The best time to start? It’s right now." ​ Here’s why: Even though there’s a lot of content out there, a podcast gives you a unique platform to share your own insights and experiences—your take on things is what will make it stand out. Podcasts let you go deeper than a blog post or social media content, exploring topics like emerging trends, innovative tools, or new automation strategies. They’re also perfect for showcasing your expertise, which can set you apart from other content creators. ​ Another huge advantage is the networking potential. Interviewing guests, whether industry experts, clients, or even partners, is a great way to build relationships and gain credibility in your field. Podcasting can position you as an authority while giving your audience a chance to connect with you and your ideas on a more personal level. If you’re interested, I’d be happy to share a few tips to make launching a podcast as smooth as possible!