I feel like this is a historic moment!! 🎊 I launched yesterday and I LOVED getting the Skool email telling me someone signed up for my community!! Can't wait for many MANY more. Woot! Woot!! Do you remember the feeling you had when your FIRST paid member joined your community? Tell us about it, please. 😁

I wanted to see what's working, why, take what's useful, discard what's not (and add something uniquely my own) Free vs Paid Communities - Free communities: 8 (27.6%) - Paid communities: 21 (72.4%) Average Cost Per Month - $51.80/mo Niche Breakdown Business: 10 (34.5%) Finance: 4 (13.8%) Fitness: 3 (10.3%) Sport: 3 (10.3%) Spiritual: 2 (6.9%) Fashion: 2 (6.9%) Education: 1 (3.4%) Video Editing: 1 (3.4%) VSL Analysis Out of the 29 communities listed: - Communities with a VSL: 11 - Total Communities: 29 For communities with a VSL: - Average length: 7 minutes 31 seconds Average Number of Images - 2.5 images Average Character Description Length - 1,087 characters Key Insights - The majority (72.4%) of communities are paid, suggesting a trend towards monetization in community building. - Business-focused communities are the most common, making up over a third of the sample. - Not all communities use video sales letters (VSLs) or images in their marketing, but those that do tend to have relatively short videos (average under 8 minutes) and a moderate number of images. - Description lengths vary widely, but average around 1,000 characters, indicating that most communities provide a substantial amount of information about what's inside. - Some niches, like Business and Finance, seem more likely to have paid communities, while others like Video Editing and Spiritual topics have more free options If anyone would like the entire breakdown of each community, let me know - I have it in a Google Sheet 🙂

Boarding the flight now. Layover in ATL. Then 5:55pm flight to LA.

I watched a video from one of my favourite mentors Yasin and he set himself a challenge to generate 300k for his business in 30 Days. He shared how stressed he was and the level of procrastination he went through. He also said he doesn’t plan on documenting a challenge like this again because he feels like it made him less productive. After 30 Days he made 230k and even when he made the first 100k he was unhappy. I was watching the video thinking to myself “230 F******* Thousand! It took me a decade to even get close to that! The level of self sabotage was very high and I thought to myself WHY? That’s still a lot of money. EDITED** I watched the short version of the video so after watching the full video he mentioned that it being public was the thing that confronted him the most and didn’t help him to enjoy the win. I just salute anyone who participated in any of the Skool games because I can imagine it might be similar for you if you fight for top 10 then just miss it by a couple thousand etc. I am writing this because I just dived into a book this week called “the mountain is you” and it has some great insights in it. We need to feel good in ourselves so that even if we don’t meet the metrics we set ourselves we can still enjoy the process and be proud we even tried. I don’t know if someone tried going for the games and lost or someone tried a sales call this week and it went badly but listen you showed up and did better than you did if you didn’t even try.

What do you think is the main difference between good v.s. great communities? Based on my experience after launching 20 communities in the last 60 days the #1 key differentiator is the mindset. Mindset. Boohoo (go away) But hear this out. What’s the difference between good vs great restaurants? Good restaurants think they are in the business of food. They hire great chefs, perfect the food, that’s pretty much it. Great restaurants know they are in the business of experience. They focus on the way the client gets their invitation, the way they get greeted, how the menu is presented, how the butler meets them, and so on. It’s like a game that the client enjoys playing and get’s constant dopamine hits from. The same idea I have observed applies to communities. You’re in the business of experience not just information. Even this message was an experience. I could write everything in one paragraph and make the experience overwhelming. I could write this in a style of “expert view” and make your guards come up, but I wrote this in a style of “here’s my experience” making you connect with the message. Do you get it? Great. … Once you shift your mindset from being in the info space to experience space, you start seeing: - People consuming your content more - People being more active - People referring to more people - People staying for longer Experience. What do you think is the main difference between good v.s. great communities?