What Tom Bilyeu Taught Me About Marketing
7 years ago I was interviewed by Tom Bilyeu yes ... I had a very shitty beard 🤣 no ... I didn't know "beard care" products existed 😏 on the call, Tom opened my eyes to a kind of "marketing" they successfully used to explode Quest Nutrition I applied it to my own biz at the time --- and we grew to mid six-figures in under 2 years I've used it to this day, and the results continue to blow me away it's ESPECIALLY powerful for marketing your skool due to the underlying laws at work ... magnetism ... entanglement ... attraction ... polarity Tom referred to it as "mirror marketing" at Quest, they'd observe the things their audience was doing with the product and saying about it they'd take note of the common words used, themes that came up, and what was an outlier then, they'd just MIRROR that back in their own marketing people LOVED it they shared content, they engaged, the commented - and the algorithm did the rest because of this messaging they attracted the right kind of people to the brand people that were LIKE the people who already loved the brand this created an unstoppable flywheel and because their product was so freaking good, the flywheel kept turning and they just had to make sure they didn't fuck anything up so many people overcomplicate marketing, advertising, messaging, and growth this is because they get distracted by the noise ... the shiny stuff that doesn't matter there are core principles and foundations that, when done right, amplify everything else mirror marketing is one of those principles your marketing and messaging already exists ... you don't need to create it what you need to do is LISTEN better, and synthesise the most POWERFUL, IMPACTFUL, and RESONATING parts then, you continually use that in your marketing layer on top the right platforms and places, and the rest begins to take care of itself with time (this is you trusting the process and being patient with it), more and more people hear the message and are attracted to it