How I’m Building A $50k MRR Skool (the entire open-source playbook)

Nick Maier

Oct 1 in Other

that’s the objective

$50k MRR

when I get there is anybody’s guess

I’ve got my plan though …

… and yes, it’s simple

I’m going to document the experience here with you

so you can see:

what’s working
why it’s working
what’s not working
why it’s not working
steal things with pride to apply yourself

why?

because I want us all to win

sharing lessons has been a proven method for doing that throughout history

it’s how we can “collapse time” between where we are, and our goals

call it “open source skool”

my strategy is really simple

there are four parts

traffic
nurture
conversion
delivery/retention

____________________

TRAFFIC

my ONE CHANNEL is YouTube

the quality of lead you get on this channel is unrivalled

if someone regularly watches your “long form” content …

… they like, know, and trust you

I’ll publish one long-form content piece a week

it will be something highly tactical and applicable to fast-tracking growth to $20k+ MRR

there won’t be a call to action on these videos

the description will test:

straight to skool page
a “free training” (with a C2A of DMing me)

I’ve posted two videos so far and have 52 subscribers - so it’s still early days

I’m committed to a video a week for a year

I’m not YT shorts on top of this

I want YT to be a slow, organic burn

less force, more flow

my shorter play will come in the form of a simple IG strategy

the page is going to act as a “business card”

there will be 9 high value posts …

… no idea what yet, but they’ll solely be used as positioning tools

— and a mix of carousels, static images, reels, and animations

they’re going to speak directly to my ICA of TOP 1% experts and authorities in their field

I questioned using LinkedIn

… but after analysing my current group (all my ICA) only 1 was heavily involved with LinkedIn

IG will be a 90 day test. if the data isn’t there, I’ll pivot to LinkedIn

I’ll be layering IG ads on top of this organic play

it’ll be a mix of reach, engagement, and DM objectives

the goal of the reach and engagement is to get new followers

… and the followers will see daily IG stories with high value, free content with the odd C2A thrown in

I won’t be driving any of this traffic to the about page

the only two C2As I’ll use it to drive people to a “free training” or DM me

the targeting will be a mix of custom audiences, lookalike audiences, and people that have engaged with content in 30 days/follow the account

I’m going to leverage skool visitors, hormozi followers, and LLAs of both

the plan is to be omnipresent and be in front of my ideal clients every time they’re on IG

80% of the ads will be education and problem/solution

as current members hit their goals, I’ll mirror these case studies in the ads

the other 20% of ads will be direct response (DM to chat or DM for free training)

organically, there will be skool traffic visiting my profile and visiting traffic & conversions

____________________

NURTURE

all of this will happen in the DMs and the free training (which flows back to DM)

____________________

CONVERSIONS

it’s a low ticket sale, so I plan to sell in the DM (short call if necessary)

I’ll have a “downsell” option for the people that I identify aren’t a good fit just yet

$1.5k to work with me for 90 days and achieve a custom goal

when they achieve it, they get results in advance and can easily slot into the group

the offer is proven …

… I’ll help people build out their custom $20k+ MRR playbook and create all the assets they need to drive traffic and convert them

and the “free training” is going to do the exact same - it’s just the information only/DIY format of it

the intent of the “training” is to build the liking, knowing, trust, and reciprocity in people and warm them up

the C2A will be to DM me if they want to see how to apply it for themselves

this strategy should help improve the conversion rate of the about page - as the people visiting it from and OFF SKOOL platform will only see it after they’d DMd me

anyone coming from ON SKOOL will get everything they need to know one the page

there will be three options for them to take:

leave - good, they’re not ready yet
join - LFG!
schedule a call - it’s been 24 hours and I’ve already had someone book a call that I’ve not spoken to before (based on their answers to the questions, they’re an ideal client … that’s a very good sign)

oh, and I’m not running a VSL …

… there’s no need

$50k+ MRR is all a basic maths game

change a few variables and presto, you’ve got your plan to execute

(this spreadsheet lays it all out for you … just change your price point, conversion rate for sales + free community, and the visitors to your about page)

using it, I need:

4,000 people to see my ad
5% of them to send me a DM
that gives me 200 DMs started
I convert 1 in 4 of them
and I’m at my $50k MRR

simple, simple math

this is a great objective viewpoint, as I can see my variables and change them as needed

if I’m only closing 15% and don’t think I can bump it up, I turn my attention to either driving more traffic or increasing my “free community/DM conversion rate”

simple

____________________

DELIVERY/RETENTION

this is the good thing about “high ticket” - people buy in

the only reason people would churn is I’m not delivering on the promise

I control that, so I’m very comfortable here

the potential problem is “what happens when the client achieves their end goal”?

it’s likely they churn

and I’m okay with that

as it means I have an ecstatic person, case study, and testimonial

and I’d be at a point where I can easily fill the spot

the alternative is they’re having so much fun, they stick, and we continue to jam on things

this is all a “future Nick” problem - so it’s not one worth solving right now

I’ll cross that bridge when it comes

____________________

LEVERAGE

with this perspective, it’s easy to see my key point of leverage is DMs

that is, therefore, my first main objective

how can I get a daily DM from an ideal client …

… then, how can I get 2 a day, and 3 a day

once I have solid volume, I can look at increasing conversion rate to clients OR optimising ads to drop the cost per DM

— if my conversion rate is high, I can spend a little more per DM on the ads

it’s all just basic math

the challenge is going to be what content and strategy works for me

that’s the real work involved here

and I am excited for it

hope you found this strategic breakdown valuable

oh, and before I forget, if you want a copy of the MRR calculator - grab it here

**just remember to select file → make a copy … and remember to ONLY change the price, two conversion rate columns, and traffic column**

nick

TL;DR - my roadmap to $50k MRR

Traffic Sources

YouTube
Instagram Organic
Instagram Ads
Skool Organic

For the ads 👇

objectives = a mix of reach, engagement, and DM/free training objectives
the goal of the reach and engagement is to get new followers
the targeting will be a mix of custom audiences, lookalike audiences, and people that have engaged with content in 30 days/follow the account
I’m going to leverage skool visitors, hormozi followers, and LLAs of both for my audiences
the plan is to be omnipresent and be in front of my ideal clients every time they’re on IG
80% of the ads will be education, case studies, and problem/solution
20% will be direct response

Conversion Events

IG DMs
Skool DMs
"Free Training" to DM
15min Call (only on skool about page)

***NOTE*** I'm NOT using a VSL as my plan is for ONLY warm/hot leads to see the about page

if a "colder" lead see's it they can schedule a call
I've already had one person book since adding this yesterday (I've never connected with them on skool, they found me organically and are an ideal client)

My Basic Math MRR