We've been running ads for coaches, consultants and information businesses for over 8 years now. And these are the things that we've been implementing in every campaign that make all the difference. I'm not going to go into "Know your audience" or "Understand your numbers" or "Have a great offer". I'm assuming you already have all of these things in place and you're ready to kick the ad machine into high gear. So here we go: #1 Proper Tracking. The FIRST thing we do whenever we start working on a new account is check their tracking. Many entrepreneurs that are struggling to scale have this issue. You can't just rely on the Facebook/Meta pixel to tell you what's going on in your funnel. So we like to work with tools like Hyros, Anytrack, etc. They provide excellent tracking. They'll tell us what's working and what's not working. And what we should scale. Additionally, they provide better quality data back to the pixel, which is super important if you want to scale. If you don't have proper tracking, you'll be flying blind. It's like driving a race car at 100 mph with blindfolds on! #2 Creative Testing Machine. For every client, we implement our Creative Testing Process. It is one thing to run ads at $100/day vs $10,000/day. The main bottleneck won't be your targeting or your funnel or your offer. The main bottleneck to really scale your ads is how many creatives you are pumping out every week or couple of weeks. I remember Russell Brunson once said they were making 20/30 new video creatives per week for the launch of Traffic Secrets. That's a good creative testing machine. We like to run new creatives every week or couple of weeks for our clients, depending on their budgets. The main reason behind this is that we're always trying to beat our current creatives. But at the same time, Meta will deprecate 99% of your ads if you're not constantly updating your creatives and launching them to the market. This allows us to keep our costs down and campaigns stable for a long time.

Two weeks ago, I made a post on how we're using Intent Based Branding to build super-engaged audiences and turn them into high-ticket clients. Now, I wanted to give you an update on how we're looking. (We started this from complete scratch, no previous audiences built, brand new funnel and domain). Right now, the audiences look like this: - Unique Thruplays: 20,900. - 25% Unique Video Views: 8,900. - 95% Unique Video Views: 6,200. Total spent on branding ads: $1,721.62 Total spent in total (branding + conversion ads for warm): $3,358.56 On the conversion side of things, we've been testing different campaigns. - Lead generation + A.I. Bots. - Direct conversion to landing page with VSL. - DM campaigns + Human interaction. So far, people typing the domain and visiting us from the ads is working the best. Followed by direct-to-landing page conversions. Now, let's break down the juicy part (ROI, new clients, etc): We launched this campaign on December 14th 2023. Since then, we got around 1,450 unique clicks to the landing page and 10 calls booked (around $2.30 CPC and $335 per booked call). We closed 1 new agency client out of this campaign last Friday (cash collected $9k, contract value is $35k+) and one yesterday (cash collected $5k, contract value is $19k+). ROAS month 1 (cash collected): 4.5X (and this is recurring, so everything after month one is pure profit). Not to mention that people are SUPER qualified and EAGER to do business with us. By the time we talk to them, they're much more prone to convert. Time to scale! Bottom line: Do what Frank says. It'll make you money.

Hey friends, How does the AI OG / Branding stuff work for you? I decided to go all in in February 2023. It's a lag for me as I'm selling High Ticket with a bit longer sales cycle. So I decided to go all in for 2 years but wanted to look at the results 100 days in. Here are my sales and their sources so far in May: Sale #1 $20 K - Source: Email follow-up. Been on my list since 2017!! (Keep going, guys) Sale #2 $20 K - Source: Social media organic content with type-in traffic or clicked a link in social post. Sale #3 $20 K - Source: FB Lead ad (Got this from one of Franks Trainings) Sale #4 $20 K - Source: Social media organic content. Type in traffic or clicked a link in social post. Sale #5 $20 K - Source: FB Lead ad So sales sources: 40% social media content (w/email and SMS follow-up in RainmakerAI) 40% Fb lead ads (w/email and SMS follow-up in RainmakerAI) 20% Email follow up for years That's my breakdown for the last week. This was a good week. All of the clients are very happy. And just to be real, about 40% is cash collected upfront. So I will keep this mix going. Thanks to A.I. and @Frank Kern, I have a much bigger output. Pays off. Keep going, guys! What are your results so far?

Hear about EBOOV? Turns a video into a funnel, by pausing in mid-play, at a point of you choosing, to get name, email? Not only was it thousands of dollars to sign-up, but they were particular about your business, its status, etc. etc. Its cool because it skips most of the funnel biz, "skip me to step 3" where the person is viewing your webinar. RB goes and throws up Voomly.com for the same thing, 19$-79$/mo. Dang. That's your crystal-clear example of "race to the bottom" or "why I don't just go write software at the drop of a hat". Engage!

Since you like mind stuff, I put a 5-part video series I created into the Classroom section and it's called The Path. You can unlock it by getting the "Level 2" in the group ...which to simply get two posts or comments liked. (I'm trying to foster collaboration and community :-) Hope you like it!