Jan 16 (edited) in General Discussion
Updates On Our Branding Campaigns (4.5X ROAS On The First Month 馃く)
Two weeks ago, I made a post on how we're using Intent Based Branding to build super-engaged audiences and turn them into high-ticket clients.
Now, I wanted to give you an update on how we're looking.
(We started this from complete scratch, no previous audiences built, brand new funnel and domain).
Right now, the audiences look like this:
- Unique Thruplays: 20,900.
- 25% Unique Video Views: 8,900.
- 95% Unique Video Views: 6,200.
Total spent on branding ads: $1,721.62
Total spent in total (branding + conversion ads for warm): $3,358.56
On the conversion side of things, we've been testing different campaigns.
- Lead generation + A.I. Bots.
- Direct conversion to landing page with VSL.
- DM campaigns + Human interaction.
So far, people typing the domain and visiting us from the ads is working the best.
Followed by direct-to-landing page conversions.
Now, let's break down the juicy part (ROI, new clients, etc):
We launched this campaign on December 14th 2023.
Since then, we got around 1,450 unique clicks to the landing page and 10 calls booked (around $2.30 CPC and $335 per booked call).
We closed 1 new agency client out of this campaign last Friday (cash collected $9k, contract value is $35k+) and one yesterday (cash collected $5k, contract value is $19k+).
ROAS month 1 (cash collected): 4.5X (and this is recurring, so everything after month one is pure profit).
Not to mention that people are SUPER qualified and EAGER to do business with us.
By the time we talk to them, they're much more prone to convert.
Time to scale!
Bottom line: Do what Frank says. It'll make you money.
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Updates On Our Branding Campaigns (4.5X ROAS On The First Month 馃く)
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