I'm not happy with the recent trends in this community. This is a place for genuine conversations and connections with other community owners. This is not a place for you to build your "thought leader" reputation with "4 things I learned in Bali about leadership" type posts and hollow comments. Here's the rules: 1. Don't be annoying 2. No self promotion 3. Don't use chatGPT 4. This isn't LinkedIn: Don't be a "thought leader" (see meme) 5. No engagement farming: Empty content to boost posts and get likes 6. Be positive 7. Make an effort If you see any posts/comments that break these rules - report them. If you're not sure, report them anyway. We're tightening up moderation.

I want to show you how I use launch ads that optimize for purchase to reach people who have probably not heard about your paid community before, or at least you're likely not top of mind for them right now. These people are in the market for a community like yours. This can boost your personal brand and help you connect with potential members who are new to your world, and convert them relatively quickly. This strategy works great when you have a launch offer for your paid community that has a sense of urgency. Like when: - You’re having an event / special training / guest speaker etc. in your community - You're increasing membership fees soon - You're adding a limited-time bonus for new members, and it's expiring - You're switching your community to a waitlist model Here's how it works in three steps: Step 1: Make Social Proof Ads First, we need to make ads that showcase the value of your paid community. Here's how: 1. Ask your current members what they love most about your community. Use their testimonials to create 5-10 different ads. 2. Share these ads with your existing members and ask them to like and comment honestly. 3. This builds up social proof and helps protect against negative comments when you show the ads to potential new members. Step 2: Set Up Your Main Ad Campaign Start this 14-10 days before your enrollment deadline: 1. Create a new campaign and set the budget for each ad set (not the whole campaign). 2. Use the ads you made with all the likes and comments from your current members (see in the video how to do that using “existing ad” plus post ID) 3. Target different groups: 4. Start with $50-150 per day for each ad set. This works because Facebook shows new ads to people most likely to join, so we're finding interested potential members fast. Step 3: Set Up Retargeting Ads 1. Create ads that focus on the urgency of your community offer  2. Start showing these to people who've visited your about page, for the first 24-48 hours. 3. Then show them to people who've engaged with your ads in the last 30 days. 4. In the last 3-4 days, show these ads to all your warm audiences.

If I delete a post in my community (which I do often), I'd love for it to be saved in an archive of "deleted posts" so I can show my team/fleet of mods which posts got deleted & why. This would allow me to train my team/fleet of mods to keep our community clean. Plus it would also allow me to see if mistakes were made, ie: if a post was deleted when it should not have been. 🙏🏼

Ladies and gentlemen…. IT’S TIMEEEEEE! The 100 Skool Speedrunners challenge kicks off tomorrow. Out of thousands of applicants, 100 Speedrunners have been emailed an exclusive invite to join the challenge. During this challenge I'll be helping these people rapidly grow their Skool business with what we've seen to be the best model. For those who didn’t get an email, the good news is you're not out of the game. Over the next 90 days, I'll be sharing everything we learn. This isn’t just about the chosen 100—this is about lifting everyone up. All data and results will be made public. So even if you're not in the initial 100, you're part of this. You are invited to challenge yourself and Speedrun alongside us.

My niece just became a nun and this is the motto of their order, Being Clear is Kind. This is so simple and powerful that it solves many problems in working with people (community) and giving instruction (courses). So often, I am plagued with... I want to say this well so that no one interprets this wrong. It's not personal; it's just business, and this is how it needs to be done. But people are hard, so I try to soften, explain, and create a vision, and I am usually surprised by how people take it wrong or personally. Incorporating this simple motto into the culture of my Skool group and my Team could fix a lot. Prompt, concise, constructive feedback would be expected and seen as kindness. AND IT IS!!!