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Coffee hour is happening in 7 days
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What's Your Online Marketing Skill Level?
Feel free to tell me more below. I will read all the comments
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29 members have voted
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Paul Easton
Clive Churchyard
Ben Newcomb
New comment Oct '24
Pinned
All About SEO and Digital Marketing
Welcome After spending over 20 years at various digital marketing agencies doing SEO and Analytics, Google Ads have now come out—maybe out of the closet, LOL. My background is in marketing and online analytics. I've seen lots of small businesses make mistakes and not understand the game. Check out the first classroom SEO intensive to understand my background and the sorts of things I do. I talk a lot about measurement, about doing things, analytics, and understanding the game. That's how I help. I'm looking to create 'Coffee with Paul,' where you can bounce ideas off me once a day, and I’ll get on there and answer questions. That will be coming up soon. >>> Check Out The SEO Intensive Training Paul Easton
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Amanda Mcknight
Paul Easton
Fresto King
Mohamed Muneer
New comment 14d ago
Coffee Call Updates
Some insights from this week
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Coffee Call Updates
New Here
I'm new in this community hope i'm welcome
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Tony Stuckless
Hike Tony
New comment 1d ago
WELCOME
I'm new here
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Sara Shahzadi
New comment 1d ago
Weekly Coffee Group
As mentioned - Pitch to Someone from Sharktank AU https://www.linkedin.com/posts/pauleastonnz_pitchnickbell-activity-7287991953961500672-cm3b Video: https://www.youtube.com/watch?v=uhUWCNHt3pc
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Weekly Coffee Group
Hello word 👋
Hello everyone, I am new to the field of SEO and have joined this group to enhance my skills and build connections within the industry. My goal is to secure my first role in SEO, and I would appreciate any insights or guidance the group might offer.
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Paul Easton
Christofer Rodriguez Gonzalez
New comment 8d ago
Updates
Come join me - On Live in 5 :) Coffee hour Come hang out and enjoy a cup of coffee with your fellow community members! No specific agenda, just hanging out. Location https://us06web.zoom.us/j/83984606117?pwd=Hcc4hraR95E2905Z1JlonQn7aUaFdF.1
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How can I help?
Welcome to the new year! Is there anything you would especially like me to cover this month ? I am working on a module around paid advertising (Google Ads starting from Zero)
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How can I help?
How to optimize for Google AI overview?
After many experiments I have come to the conclusion that below 5 points matters: 1.Ranking well in traditional SEO. 2.Using good amount of FAQ questions in the content. 3.Use NLP content and use conversational tone into content. 4. Build brand mentions more than backlinks. 5.Make your social media handled active. What's your thoughts?
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Paul Easton
New comment 18d ago
New Year- Some tools I use!
Happy New Year - Here are some of the tools I use. I am also doing regular videos on YouTube here https://www.youtube.com/@PaulEaston-DigitalPerformance I use RoboForm Password Manager and love it As a first time user, when you purchase a RoboForm Premium subscription using my referral link, you'll receive an additional 6 months for FREE! Purchase and learn more about RoboForm: https://justpauleaston.com/roboform
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New Year- Some tools I use!
Xmas Message!
Enjoy The video update! - My YouTube Channel - Get Your Own Skool Account
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Kuba Misiek
Paul Easton
Kornelia Sophie Wagner
New comment Dec '24
Xmas Message!
The Whole Truth of Online Marketing by Paul Easton
I just read The Whole Truth of Online Marketing by Paul Easton and can say that its one of the most Honest books i have ever read. Paul is brutally honest about the experiences and the lessons gained from 20 year of his Industrial experience. It's very risky to write about the Black and white of the Industry as in today's world people only want to post and boast about Fake and exaggerated results. I would recommend and encourage every one in this Community to read it. Thank you Paul for sharing the Book! - Really Appreciate it!
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Paul Easton
New comment Dec '24
Merry Christmas!
Merry Christmas to you and yours!
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Paul Easton
New comment Dec '24
Updated Marketing!
Just a quick Note - I am Pushing Out with my You Tube channel. I have had a channel for a long time, but not done anything with it - Bunch of random videos. Now getting serious - Daily Shorts and weekly long form :) I am enjoying creating the content and going deep into the questions that come up. Check it out and subscribe here! https://www.youtube.com/@PaulEaston-DigitalPerformance/videos
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Tony Stuckless
Ranjit Singh
Paul Easton
New comment Dec '24
Landingi based on your Friday 12/13 Video
Paul, I watched the video you posted here on Friday. Landingi seems interesting. If I create a landing page there what do I do with the one on my website? Do I still need the website? Also one more question. I looked at the site and did not see anything on creating a marketing email funnel. I just glanced at it then so I thought I would ask you and if they don't what's a good site that I can use to create a marketing funnel?
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Paul Easton
New comment Dec '24
Newbie Incoming | Quick Intro
Hi All, My name is Mark -- total Noob in this group atm but hoping this changes soon ;) Let me briefly go into why I am here and what I'd love doing SEO-wise at this point: I have a number of projects going, all of which may benefit from more traffic, more sales, more conversions of course -- from a service business I run to online courses, audiobooks, product photos, videos, other content I produce. I also run Creator Setup (a free group of currently 200+ members here on Skool). All of 'em could use a little extra TLC, as stated. For that, I'm mostly using paid traffic these days. Doing paid ads pretty well and also successfully enough -- able to tell a thing or two on how to achieve 10%-55% CTR for just pennies with Google Ads, Rumble, A-Ads or other "Alts" off the beaten track, if anyone happens to be interested -- but would love to improve on the longer-term potential of what's left of "organic" these days. (I'm saying this as someone who has been in the field since 2009 when you were simply harvesting hundreds of *conversions* just by throwing out (up?!?) some stuff on Fb, but these days are long gone.) So what I'm looking for most rn is staying in the loop or "updating" my knowledge; would love to network, discuss, and learn with all of you together here in the group. Looking forward to it!
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Paul Easton
New comment Dec '24
Question
How long does it take to get a new website approved for Google AdSense, and what is the potential monthly earning after approval?
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Tony Stuckless
Sara Shahzadi
Ben Newcomb
Mark Mage
Paul Easton
New comment Dec '24
WELCOME - START HERE 🔴
Welcome! to SEO Intensive - This is a community where Business Owners get ongoing help from me & my team to get more organic traffic from Google. Here's what to do first: Step 1: Introduce yourself below with this copy/paste template: What's your nickname? Where are you from? Biggest strength? Biggest weakness? What do you do? What's your goal inside this community? What triggered you to sign up? (Was it an email, IG post, Skool post?) Step 2: Go through this introduction module 😀 Best practices: 1) Have a profile photo. 2) Space out all your writings into single-sentence paragraphs (like I'm doing here). 3) Welcome new members, make helpful posts, share your wins, and engage in the community to level up! Group Rules: 1) No Self Promotion (No Warnings - you will be removed, banned, period) 2) No Selling in the DM's 3) No Spamming the Community Feed
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Clive Churchyard
Paul Easton
Shaymaa Saada
Karyn Van Dam
Kuba Misiek
New comment Dec '24
Coffee Hour 13 Dec
Tools I use justpauleaston.com/phone justpauleaston.com/whatconverts Page I am testing for ads - https://www.pauleaston.com/google-ads
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Tony Stuckless
New comment Dec '24
Coffee Hour 13 Dec
Join Coffee Hour
Some interesting updates this week: Join us here in 1 hour
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Videos Up
Hi All, I am publishing every day thoughts and quick video - committed to 1 Short video per day - Subscribe to my Youtube channel here
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Coffee call - Friday Morning
Long week! I slept on Friday Morning!! Sorry Here is a link to lessons from this week:
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Tony Stuckless
Ranjit Singh
New comment Nov '24
Coffee call - Friday Morning
Coffee call -
This is a concise summary of your meeting on digital marketing, with key insights and actionable items outlined clearly. Here’s a slightly polished version with improved readability: Meeting Purpose: An informal coffee hour to share experiences and insights on digital marketing, focusing on Google Ads and SEO. Key Takeaways: 1. Google Ads Data Accuracy: Google Ads provides the most precise search volume data, essential for keyword research and campaign planning. 2. Conversion Optimization: Simplified contact forms and proper conversion tracking (e.g., thank-you pages) improve lead generation and data accuracy. 3. Algorithm Updates: Google may be favoring e-commerce sites with blogs over content-only sites, possibly targeting AI-generated content. Discussion Topics: 1. Google Ads Strategy: Active accounts provide the most accurate search volume data. Using exact-match keywords and test ads can yield valuable insights for both Ads and SEO strategies. 2. Website Conversion Optimization: Case Study: stoneheadstones.co.nz Issues: Complex contact forms and decision paralysis due to too many clickable options. Fixes: Simplified forms, dedicated thank-you pages, and added trust-building elements. 3. Google Ads Management: Focus on core metrics (e.g., leads and form fills). Align ad messaging with landing page content. Simplify reporting and management to focus on what matters. 4. Google Algorithm Updates: E-commerce sites with blogs are thriving. Content-only sites, particularly older ones, may face ranking penalties due to potential concerns over AI-generated content. Collaborative Opportunities: - Joint ventures on Google Ads projects with course participants. - Willingness to join client calls referred by participants. Next Steps: 1. Explore classroom links for lessons and resources. 2. Review and update the "Google Ads for Service Businesses" course. 3. Interested participants to connect for joint ventures or client referrals.
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Ranjit Singh
New comment Nov '24
Coffee call -
LET'S DISCUSS: A NEW WEEK BEGINS
How do you balance work-life balance as an entrepreneur? Share a personal growth goal you're working towards and how you're achieving it!
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Sabrina Kinkle
Tony Stuckless
Claudia FLora
Paul Easton
New comment Nov '24
Please provide assistance.
Can I directly copy and paste a blog post from ChatGPT to WordPress without facing any penalties from GOOGLE on my website? I am interested in learning more about this and would appreciate your recommendations.
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Tony Stuckless
Sara Shahzadi
Paul Easton
Nishant Raghav
New comment Nov '24
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SEO And Digital Marketing
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