This is a concise summary of your meeting on digital marketing, with key insights and actionable items outlined clearly. Here’s a slightly polished version with improved readability: Meeting Purpose: An informal coffee hour to share experiences and insights on digital marketing, focusing on Google Ads and SEO. Key Takeaways: 1. Google Ads Data Accuracy: Google Ads provides the most precise search volume data, essential for keyword research and campaign planning. 2. Conversion Optimization: Simplified contact forms and proper conversion tracking (e.g., thank-you pages) improve lead generation and data accuracy. 3. Algorithm Updates: Google may be favoring e-commerce sites with blogs over content-only sites, possibly targeting AI-generated content. Discussion Topics: 1. Google Ads Strategy: Active accounts provide the most accurate search volume data. Using exact-match keywords and test ads can yield valuable insights for both Ads and SEO strategies. 2. Website Conversion Optimization: Case Study: stoneheadstones.co.nz Issues: Complex contact forms and decision paralysis due to too many clickable options. Fixes: Simplified forms, dedicated thank-you pages, and added trust-building elements. 3. Google Ads Management: Focus on core metrics (e.g., leads and form fills). Align ad messaging with landing page content. Simplify reporting and management to focus on what matters. 4. Google Algorithm Updates: E-commerce sites with blogs are thriving. Content-only sites, particularly older ones, may face ranking penalties due to potential concerns over AI-generated content. Collaborative Opportunities: - Joint ventures on Google Ads projects with course participants. - Willingness to join client calls referred by participants. Next Steps: 1. Explore classroom links for lessons and resources. 2. Review and update the "Google Ads for Service Businesses" course. 3. Interested participants to connect for joint ventures or client referrals.

Description: Come hang out and enjoy a cup of coffee with your fellow community members! No specific agenda, just hanging out.

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