Past November and December we got smart conversions in this Pmax campaign. Per day we got an average of 500/600 conversions in this Pmax campaign. From Dec 20 - Feb 05 our all campaigns were off. now our pmax campaign is active but we can't have enough conversions. Last 7 days we got Clicks: 491 CTR: 0.54% Conversion: 20 The client needs more conversions What do I do now? Please help me.

Currently, managing my first Google Ads Campaign and would like to check my understanding of upcoming weeks. (I will try to keep this short) I have a search campaign for a psychologist with no previous data as everything is brand new. I have started the campaign bidding on “Maximise Clicks” to allow Google to gather some data before changing to “Maximise Conversions” We are currently still within Week 1 (the learning phase) is my understanding correct as to what to do with the upcoming weeks? Week 1-2 (Gathering data, adding negative keywords & positive keywords, making sure the campaign is collecting data. Just overall maintenance) Week 2-4 (similar to Week 1-2, looking at the data with the regards to the CTR, Clicks, and impressions and most importantly leads and plan / action how we could improve this) IF the campaign has achieved 30+ leads through a 30-day period (will come back to this to check as the campaign continues) Week 5-6 (Switch to “Maximise Conversions”, continue more of Week 1-2 in regard to optimisation, cleaning and perfecting the campaign) Week 8+ (Cash money and a ton of leads coming through? And just maintaining the campaign? / making improvement regarding the ad copy, ads ect ect?)

Hello to all the great community, I hope you are doing well. I am quite new to Google Ads. Do you know the reason why a campaign that has been running for more than 15 days does not consume the entire budget? It's a fairly old campaign with a decent ROAS (>8), but the last 15 days doesn't consume the entire budget.

I have spent around 50 hours learning about Google Ads because I want to sell my skills and make money with it. Is it worth learning Google Ads ?