Jul 19 in 💬 General discussion
Is my understanding Correct (Newbie here)
Currently, managing my first Google Ads Campaign and would like to check my understanding of upcoming weeks. (I will try to keep this short)
I have a search campaign for a psychologist with no previous data as everything is brand new.
I have started the campaign bidding on “Maximise Clicks” to allow Google to gather some data before changing to “Maximise Conversions”
We are currently still within Week 1 (the learning phase)
is my understanding correct as to what to do with the upcoming weeks?
Week 1-2 (Gathering data, adding negative keywords & positive keywords, making sure the campaign is collecting data. Just overall maintenance)
Week 2-4 (similar to Week 1-2, looking at the data with the regards to the CTR, Clicks, and impressions and most importantly leads and plan / action how we could improve this)
IF the campaign has achieved 30+ leads through a 30-day period (will come back to this to check as the campaign continues)
Week 5-6 (Switch to “Maximise Conversions”, continue more of Week 1-2 in regard to optimisation, cleaning and perfecting the campaign)
Week 8+ (Cash money and a ton of leads coming through? And just maintaining the campaign? / making improvement regarding the ad copy, ads ect ect?)
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Is my understanding Correct (Newbie here)
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