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RIA Operators

Public • 786 • Free

Client Acquisition Academy

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3 contributions to RIA Operators
Smarsh VS Global Relay
which one do you use for email archiving and why?
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New comment 2d ago
2 likes • 7d
@Kelly Allan I’ve seen Smarsh, Global Relay, Greenboard, MessageWatcher, and MirrorWeb all used for email archiving in financial advisory firms, and each has unique strengths depending on a firm’s needs: - Smarsh: Known for its user-friendly interface, Smarsh works well for teams that need a straightforward, scalable solution. It’s often favored by smaller firms looking for cost-effective options with solid compliance features. - Global Relay: This platform is popular with firms that need to archive not only email but also social media and instant messaging, as it integrates well with multiple platforms. Many also appreciate Global Relay’s robust customer support for handling complex compliance needs. - Greenboard: Greenboard’s intuitive setup is a plus for firms that need reliable archiving without extensive customization. It’s a good choice for teams looking for simplicity and quick deployment. - MessageWatcher: Often chosen by smaller firms, MessageWatcher covers email along with basic monitoring for social media and texts, which can be beneficial if your firm is expanding communication channels. - MirrorWeb: Particularly strong for firms with strict regulatory requirements, MirrorWeb provides comprehensive archiving across email, websites, and social media, which is ideal for firms managing a wide range of content types. Ultimately, it often comes down to compliance needs, ease of integration, and budget. Each platform has strengths that align with different priorities, so exploring a few based on what matters most to your firm can be worthwhile.
Operations Roadmap
I am being tasked with developing a Roadmap for operations should we increase our AUM by another $500mln in assets. Has anyone done this before? If you're willing, please share your thoughts. Going from $1.5bln to $2bln+ has alot of factors; # of accounts, # of clients, # of assets. I know adding to staff is a given, what other areas should I be thinking of. Thank you in advance for any responses.
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New comment 17d ago
1 like • 17d
@Teresa Burch That’s a fantastic question and an exciting challenge to be facing—congratulations on the growth! Moving from $1.5B to $2B+ in AUM definitely requires careful planning, and it's great you're considering not just staffing but the operational infrastructure needed to support that scale. From experience and discussions with firms in a similar growth phase, here are some key areas you may want to focus on: 1. Operational Scalability As AUM increases, so does the operational workload. Scaling smoothly means ensuring your internal processes—client onboarding, portfolio rebalancing, reporting, compliance—are efficient. Consider workflow automation where possible to free up your team from manual tasks. You’ll need systems that reduce touchpoints but maintain accuracy and compliance, especially when handling a larger volume of clients. 2. Technology Infrastructure Evaluate your tech stack to ensure it can handle the increased volume of accounts and transactions. Will your current systems for CRM, portfolio management, reporting, and client portals scale with your firm? You may need to integrate or upgrade systems to prevent bottlenecks. For example, systems that automate performance reporting, billing, and compliance tracking can save your team significant time and improve accuracy as you scale. 3. Client Segmentation & Service Models At this size, segmenting your client base is crucial. You might need to adjust your service models to differentiate between high-touch clients (high-net-worth) and those who can be handled through more automated services. Consider creating tiered service models to offer a more tailored experience, especially if you’re bringing in clients with varying levels of assets. This could also be a good time to reassess your fee structure and ensure it’s aligned with the services you provide at different AUM levels. 4. Compliance & Risk Management With more assets under management, regulatory requirements and compliance demands will increase as well. Ensure that your compliance processes, document management, and audit trails can scale. A tool to manage documentation, client agreements, and compliance workflows will become more critical to avoid any gaps in compliance. Additionally, with more clients, your cybersecurity protocols should be reviewed to ensure the protection of sensitive data at scale.
Email Configuration
Our office is growing from a few independent advisors to Team(s) of advisors. One debate we're having is the best way to handle email access. It's great having a support advisor have access to senior advisor emails, so they can monitor and reply. The downside they get exposure to all emails including HR and personal emails not for their eyes. I'm curious what processes &/or tech other firms are using to manage client related emails among team's of advisors?
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New comment 9d ago
0 likes • 17d
@Nick Stablein That’s a common challenge as firms scale up, especially when transitioning from independent to team-based advisory models. There are definitely ways to improve email visibility and access control without sacrificing privacy. In many firms, what works well is separating personal and business emails into distinct accounts, so advisors can maintain privacy while still allowing support staff to manage client-related communications. For example: 1. Dedicated Client Communication Email: Many teams create a separate email address just for client interactions (e.g., client@yourfirm.com). This allows the support advisor to monitor all relevant client emails without seeing the personal or HR-related emails of the senior advisor. The senior advisor can then maintain a private account for internal communications. 2. Shared Inboxes with Email Segmentation: Some firms set up shared inboxes using a platform like Outlook or Gmail that allows segmentation or labeling. You can set up rules to automatically tag or forward emails related to clients, making it easier for the support advisor to respond to client-related inquiries without digging through the senior advisor's inbox. 3. CRM Email Integration: If you're using a CRM, many allow you to log client emails automatically within the CRM while keeping personal or sensitive emails out of sight. LeadCenter, for instance, can automatically sync and log emails related to specific client contacts, so only client-related communications are stored and accessible by team members involved in that client's lifecycle. This way, you don’t need to worry about exposing personal or sensitive information. 4. Role-Based Email Permissions: Some platforms allow you to assign different permissions based on role. For example, a support advisor might have access only to specific folders or threads within the senior advisor's inbox, ensuring they can respond to clients while keeping personal or HR-related messages private.
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Mark Hany
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2points to level up
@mark-hany-2594
CMO at LeadCenter.AI

Active 8h ago
Joined Sep 26, 2024
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