$1,000,000 in 18 Months with Skool + Twitter
1) Create Viral content The lifeblood of Twitter ( 𝕏 ) is high quality content. - Viral threads - Value-packed videos - Story-driven Case studies The goal is to create authority AND virality to grow both audience and community members. We posted 3x/day with a mix of videos, tweets, threads, and lead magnet giveaways. 2) Convert Followers to Dollars We did this using a setter/closer model and one framework: Personal Brand Math: • 1,000 Followers Gained • 1 Call per 50 Followers • 20 Calls Booked • 80% Show rate • 25% Close Rate • 4 Units Sold • $5k Offer $20,000 Generated 3) Product → Content You can't create a Flywheel without an amazing Skool community/product. Content → Follower → Client → Case Study → Content Content is split into 5 Major Pillars (P.E.S.T.O): • Personal • Expertise • Social-proof • Trending • Opinions The social-proof is what converts/nurtures all of the followers & brand built from the other types of content. Hope this helps! Cheers, Marcos Context: This is a high-ticket offer (~$5k) and the account started at 8k followers and is now at ~100k followers!