How to Build a Skool Community That Lasts Without Shortcuts
If you think ads are the secret to building a thriving Skool community, you’re missing the point. Shortcuts don’t build empires. Mastering the fundamentals does. Remember Pinocchio? He thought taking the easy route would turn him into something real. It didn’t. It was integrity, effort, and doing the right thing that made him a “real boy.” The same goes for your Skool community. Your Skool needs to be built on authenticity and real value if you want it to last. After working with countless communities, I’ve found that real success comes down to five things: Offer. About page. Ads. Fulfillment. Retention. That’s it. Nail these, and you’ll build something that lasts. Let’s break it down. OFFER Get obsessed with your offer. You don’t need perfection to run ads, but you do need something that hooks people. Launch ads early, even with a rough draft of your offer. Spend a few hundred bucks, get real customers, and refine based on their feedback. Quick iterations win. Have real conversations. Let your offer evolve. FULFILLMENT What do people actually get when they join? Maybe it’s a course, or a monthly call. You have to think about scale. If you promise one-on-one calls to every member, how long until that breaks? Can you handle 30 calls? What about 100 members? You need to think ahead, or you’ll hit a wall. ABOUT PAGE Your about page is your storefront. If you’re driving traffic but not converting, it’s one of two things The ads or the about page. Dial in your about page. Spend days refining it. VSL, images, copy. It all needs to hit hard. It’s not just about getting eyeballs. You need something substantial behind the door, or you’ll burn through ad dollars for nothing. (It's ok to run some traffic to an unoptimized about page to get early customer feedback to build your offer.) RETENTION Retention makes or breaks you. You can have the best offer, the slickest ads, but if people bail after one month, you’ve got a major issue. You're just a hustle.