Common Beginner Mistake #3 PROCESS vs END RESULT
Whenever I ask a beginner: "What do you want to help people with?" what I'm secretly looking for in their answer is an END RESULT. But what do I get? An earful about THE PROCESS they want to use. 😴 🥱 Well guess what? Nobody cares about your PROCESS. Example #1: Do you care more about how to implement a special top secret webinar funnel & follow up email & text message sales sequence.... OR... Do you care more about THE MONEY it will bring you? 😉 💴 , me too. Example #2: Do you care more about adopting a special top secret diet & workout program that was originally formulated by ancient Chinese traditional herbalist healers... OR... Do you care more about THE FIT, SEXY, & VIBRANTLY HEALTHY BODY it will bring you? Exactly 💪. You care FAR more about the end result than any process. This is human nature. In fact, if someone cares enough about the end result, they'll pay for almost ANY process to attain it, no matter how weird or uncomfortable. (Yesterday I paid $40 just to take a 20 minute ice bath! Why? To reduce pain. 😂 Do I care about ice baths? No. In fact, I hate them. BUT I love the end result they provide me. I just signed up for 2 more sessions!) Remember this: People will always buy YOUR PROMISE, AKA the "End Result." if it's tied to something they truly value. Focusing on the process you want to use (especiallllllly as a beginner) is a massive mistake because nobody gives AF about your process...... they only care about the end result. And if you try to sell a process, you'll almost always fail. (The only exception to this is if you're already super popular and have a huge fan base... in this case, you can sell almost ANYTHING! But for mere mortals, read on...) Fun fact: I've sold over 2 million worth of coaching online and 95% of the people who sign up to work with me have NO IDEA about my process... All they know & care about is the end result I can help them achieve. Once they sign up, their first question is usually: "Ok cool, so how does this work? What's the process like?"