[FHL Notes] Day 2 Session 6: Trey Lewellen - eCommerce
Key Concept: The 6 Ps of a Perfect Product Framework Trey Lewellen shared his formula for identifying the perfect eCommerce product, focusing on these six key elements: 1. Paltry: The product should be small in size, making it easier and cheaper to store and ship. 2. Petite: The product should be light in weight to minimize shipping costs and logistics issues. 3. Permanent: Choose items that are non-breakable, avoiding the hassle of returns or replacements due to damage. 4. Prevent Having Sizes: To simplify the buying process, avoid products with size variations (e.g., clothing) to reduce complexity and inventory management. 5. Perceived Value is High: The product should have a high perceived value, meaning customers believe it’s worth more than it actually costs to produce or sell. 6. Purchase Price is Low: Keep the purchase price low to attract more buyers while maintaining a good profit margin. Additional Tips: Personalization: The world is moving toward customization—customers love products that feel unique or personalized. Presents: Products that can be used as stocking stuffers or small gifts often sell well due to their practicality and gifting potential. Schrödinger’s Possibilities: where products and ideas can hold multiple outcomes or potentials, depending on how they are approached or positioned in the market. #FHL #FHLNotes #Day2 #PakulaPost [FHL Notes] Day 2 Session 7: Brendon Burchard https://www.skool.com/prime-mover/fhl-notes-day-2-session-7-brendon-burchard?p=b44c551e