[FHL Notes] Day 2 Session 6: Trey Lewellen - eCommerce

Jon Pakula

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13d ago (edited) in Intro's & General Discussion

[FHL Notes] Day 2 Session 6: Trey Lewellen - eCommerce

Key Concept: The 6 Ps of a Perfect Product Framework

Trey Lewellen shared his formula for identifying the perfect eCommerce product, focusing on these six key elements:

Paltry: The product should be small in size, making it easier and cheaper to store and ship.
Petite: The product should be light in weight to minimize shipping costs and logistics issues.
Permanent: Choose items that are non-breakable, avoiding the hassle of returns or replacements due to damage.
Prevent Having Sizes: To simplify the buying process, avoid products with size variations (e.g., clothing) to reduce complexity and inventory management.
Perceived Value is High: The product should have a high perceived value, meaning customers believe it’s worth more than it actually costs to produce or sell.
Purchase Price is Low: Keep the purchase price low to attract more buyers while maintaining a good profit margin.

Additional Tips:

Personalization: The world is moving toward customization—customers love products that feel unique or personalized.

Presents: Products that can be used as stocking stuffers or small gifts often sell well due to their practicality and gifting potential.

Schrödinger’s Possibilities: where products and ideas can hold multiple outcomes or potentials, depending on how they are approached or positioned in the market.

#FHL #FHLNotes #Day2 #PakulaPost

[FHL Notes] Day 2 Session 7: Brendon Burchard

https://www.skool.com/prime-mover/fhl-notes-day-2-session-7-brendon-burchard?p=b44c551e

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