Let’s face it—being a great coach is only half the battle. If your copy isn’t pulling its weight, your dream clients may never know how you can 𝘵𝘳𝘶𝘭𝘺 help them… The good news? A few small tweaks can make a huge difference. And no, you don’t need to be Dan Lok to pull these off: 𝟭. 𝗦𝗽𝗲𝗮𝗸 𝗧𝗵𝗲𝗶𝗿 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 💬 Use the exact words and phrases your ideal clients use to describe their problems. Targeted writing sets you apart as an expert in your field. 𝟮. 𝗦𝗲𝗹𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀, 𝗡𝗼𝘁 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀𝘀 📈 Don’t get stuck in the weeds of your methods. People don’t care about the technical details—they care about who they’ll become by the end of working with you. 𝟯. 𝗦𝘁𝗮𝗿𝘁 𝗪𝗶𝘁𝗵 𝗮𝗻 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻-𝗚𝗿𝗮𝗯𝗯𝗶𝗻𝗴 𝗛𝗼𝗼𝗸 🪝 Your opening line should hit your audience right in the feels. Think: ↳ Bold or controversial statements ↳ Questions that spark interest ↳ Quick, irresistible wins 𝟰. 𝗧𝗲𝗹𝗹 𝗥𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 📖 Share personal or client stories to connect with your audience on a deeper level. This builds trust faster than any list of credentials. 𝟱. 𝗠𝗼𝗿𝗲 “𝗬𝗼𝘂” 𝗧𝗵𝗮𝗻 “𝗜” 🫵🏽 Your audience wants to know what’s in it for 𝘵𝘩𝘦𝘮. Flip your copy to focus on their: ↳ Needs ↳ Desires ↳ Challenges (Bonus point: Try polls or question prompts to figure out their pain points) 𝟲. 𝗖𝗹𝗲𝗮𝗿, 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗖𝗧𝗔𝘀 ▶️ Don’t leave them guessing what to do. ↳ Want them to book a discovery call? ↳ Subscribe to a newsletter? ↳ Download a freebie? Tell them exactly what action to take and how it will benefit them. 𝟳. 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗧𝗵𝗲𝗶𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗛𝗲𝗮𝗱-𝗢𝗻 🫷🏽 Anticipate common concerns and address them proactively. Show them how your offer solves their concerns. Give them the confidence they need to move forward. Your copy doesn’t need to be perfect. It just needs to: 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 ➞ 𝗥𝗲𝘀𝗼𝗻𝗮𝘁𝗲 ➞ 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗔𝗰𝘁𝗶𝗼𝗻. —————— P.S. What’s one copywriting tweak you think you could make today to connect with more clients? 👥

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Drop yours

i was outreaching to this fitness coach and and and see below the pic. my name gave it away 😭, what should i do now tell him the truth?

Honest thoughts and points to improve. Was sent something similar a few days ago so thought I’d improvise and use it. “Hi Paul, It’s great to connect with you! I’m reaching out to see if you know any coaches who might be struggling with their email marketing—whether it’s low engagement rates or difficulty finding the right words to connect with their audience. I’m offering a limited number of 1-week trials where I’ll create a tailored email sequence to boost engagement and conversions. In exchange, all I’m asking for is a brief testimonial. Does anyone you know come to mind?“