Sep 10 in ๐ฅ Community Value
๐ณ ๐ฝ๐ผ๐๐ฒ๐ฟ๐ณ๐๐น ๐ฐ๐ผ๐ฝ๐ ๐๐ถ๐ฝ๐ ๐๐ผ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป ๐ฏ๐ฌ ๐ฑ๐ฎ๐๐
Letโs face itโbeing a great coach is only half the battle. If your copy isnโt pulling its weight, your dream clients may never know how you can ๐ต๐ณ๐ถ๐ญ๐บ help themโฆ
The good news? A few small tweaks can make a huge difference.
And no, you donโt need to be Dan Lok to pull these off:
๐ญ. ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ ๐ง๐ต๐ฒ๐ถ๐ฟ ๐๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ ๐ฌ
Use the exact words and phrases your ideal clients use to describe their problems.
Targeted writing sets you apart as an expert in your field.
๐ฎ. ๐ฆ๐ฒ๐น๐น ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป๐, ๐ก๐ผ๐ ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐๐ฒ๐๐ ๐
Donโt get stuck in the weeds of your methods.
People donโt care about the technical detailsโthey care about who theyโll become by the end of working with you.
๐ฏ. ๐ฆ๐๐ฎ๐ฟ๐ ๐ช๐ถ๐๐ต ๐ฎ๐ป ๐๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป-๐๐ฟ๐ฎ๐ฏ๐ฏ๐ถ๐ป๐ด ๐๐ผ๐ผ๐ธ ๐ช
Your opening line should hit your audience right in the feels.
Think:
โณ Bold or controversial statements
โณ Questions that spark interest
โณ Quick, irresistible wins
๐ฐ. ๐ง๐ฒ๐น๐น ๐ฅ๐ฒ๐น๐ฎ๐๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐ ๐
Share personal or client stories to connect with your audience on a deeper level.
This builds trust faster than any list of credentials.
๐ฑ. ๐ ๐ผ๐ฟ๐ฒ โ๐ฌ๐ผ๐โ ๐ง๐ต๐ฎ๐ป โ๐โ ๐ซต๐ฝ
Your audience wants to know whatโs in it for ๐ต๐ฉ๐ฆ๐ฎ.
Flip your copy to focus on their:
โณ Needs
โณ Desires
โณ Challenges
(Bonus point: Try polls or question prompts to figure out their pain points)
๐ฒ. ๐๐น๐ฒ๐ฎ๐ฟ, ๐๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐ฏ๐น๐ฒ ๐๐ง๐๐ โถ๏ธ
Donโt leave them guessing what to do.
โณ Want them to book a discovery call?
โณ Subscribe to a newsletter?
โณ Download a freebie?
Tell them exactly what action to take and how it will benefit them.
๐ณ. ๐๐ฑ๐ฑ๐ฟ๐ฒ๐๐ ๐ง๐ต๐ฒ๐ถ๐ฟ ๐ข๐ฏ๐ท๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐ ๐๐ฒ๐ฎ๐ฑ-๐ข๐ป ๐ซท๐ฝ
Anticipate common concerns and address them proactively.
Show them how your offer solves their concerns. Give them the confidence they need to move forward.
Your copy doesnโt need to be perfect.
It just needs to: ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ โ ๐ฅ๐ฒ๐๐ผ๐ป๐ฎ๐๐ฒ โ ๐๐ป๐๐ฝ๐ถ๐ฟ๐ฒ ๐๐ฐ๐๐ถ๐ผ๐ป.
โโโโโโ
P.S. Whatโs one copywriting tweak you think you could make today to connect with more clients? ๐ฅ
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๐ณ ๐ฝ๐ผ๐๐ฒ๐ฟ๐ณ๐๐น ๐ฐ๐ผ๐ฝ๐ ๐๐ถ๐ฝ๐ ๐๐ผ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป ๐ฏ๐ฌ ๐ฑ๐ฎ๐๐
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