๐๐ ๐๐ฉ๐ฉ๐จ๐ข๐ง๐ญ๐ฆ๐๐ง๐ญ๐ฌ ๐ข๐ง ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ ๐๐๐ฒ๐ฌ ๐๐จ๐ซ ๐๐จ๐ฆ๐ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฆ๐๐ง๐ญ ๐๐๐ซ๐ฏ๐ข๐๐
Stats: ยท Niche: Home Improvement ยท Ad Spend: $822 ยท Leads Generated: 40 ยท Appointments Booked: 16 ยท Time Period: 30 Days The agency was not able to generate the guaranteed number of quality leads and appointments so they reached out to me for running ads. Upon auditing the ad account, I found out they were blindly running ads without testing of creative and ad copies. Upon taking over the account, I made 2 versions of 3 different creatives and 2 versions of ad copies, with a 50% off offer. ๐ง๐ฒ๐๐๐ถ๐ป๐ด: We focused on testing only the creatives and ad copies with a broad audience. ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐: We tested 6 creatives in 2 different ad sets targeting a broad audience. Out of these 6 creatives, only 2 creatives performed well and we had to turn off the other 4 creatives as they were consuming budget but producing no results. ๐๐ฑ ๐ฐ๐ผ๐ฝ๐: We tested 2 versions of ad copy having different structures. Only 1 ad copy came out as the winning one. Audience: We didnโt test different audiences since we used a broad audience, which performed as expected. Facebook's AI has become so strong that detailed targeting is becoming outdated. ๐๐ผ๐น๐น๐ผ๐-๐๐ฝ ๐ฆ๐๐๐๐ฒ๐บ: We have a strong follow-up system on the backend, which I believe contributed the most to our results. We typically call leads within 10 minutes as a new lead comes in. A strong follow-up system guarantees a high number of appointments. If you're not getting the results you promised your clients, focus on improving your creatives, ad copy, and follow-up system. I guarantee you'll get the best results. Signing off Mehran Khan