𝟏𝟔 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐣𝐮𝐬𝐭 𝟑𝟎 𝐝𝐚𝐲𝐬 𝐟𝐨𝐫 𝐇𝐨𝐦𝐞 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐒𝐞𝐫𝐯𝐢𝐜𝐞

Mehran Khan

Aug 15 in Winners Win. 🏆

Stats:

· Niche: Home Improvement

· Ad Spend: $822

· Leads Generated: 40

· Appointments Booked: 16

· Time Period: 30 Days

The agency was not able to generate the guaranteed number of quality leads and appointments so they reached out to me for running ads. Upon auditing the ad account, I found out they were blindly running ads without testing of creative and ad copies. Upon taking over the account, I made 2 versions of 3 different creatives and 2 versions of ad copies, with a 50% off offer.

𝗧𝗲𝘀𝘁𝗶𝗻𝗴: We focused on testing only the creatives and ad copies with a broad audience.

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: We tested 6 creatives in 2 different ad sets targeting a broad audience. Out of these 6 creatives, only 2 creatives performed well and we had to turn off the other 4 creatives as they were consuming budget but producing no results.

𝗔𝗱 𝗰𝗼𝗽𝘆: We tested 2 versions of ad copy having different structures. Only 1 ad copy came out as the winning one.

Audience: We didn’t test different audiences since we used a broad audience, which performed as expected. Facebook's AI has become so strong that detailed targeting is becoming outdated.

𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗦𝘆𝘀𝘁𝗲𝗺: We have a strong follow-up system on the backend, which I believe contributed the most to our results. We typically call leads within 10 minutes as a new lead comes in. A strong follow-up system guarantees a high number of appointments.

If you're not getting the results you promised your clients, focus on improving your creatives, ad copy, and follow-up system. I guarantee you'll get the best results.

Signing off

Mehran Khan

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