Profile Optimization Tips š©āš»- Tyler Martin, CPA
Here are some PROFILE tips for Tyler, Hope you guys watch this 4 minute video and learn a thing or two. LINKEDIN PROFILE OPTIMIZATION TIPS By Joe Apfelbaum, CEO of EvyAI For Tyler Martin, CPA 1. Name & Pronunciation - Add a voice pronunciation feature next to your name using the mobile app - Consider using the custom pronoun feature when editing your name to add keywords that help you stand out 2. Location & Website Link - Convert the "Visit My Website" button to a text link under your location for better SEO - Ensure all contact information and website links are current and correct 3. About Section - Use bold text strategically - don't make everything bold as it reduces impact - Be cautious with Unicode formatting for accessibility reasons - Include clear calls-to-action (like your Calendly link) - Consider adding email or phone contact options if preferred over Calendly 4. Services Section - Add graphics, videos, or images to make the section more engaging - Ensure visual elements support your service descriptions 5. Featured Section - Make featured items more strategic rather than just regular posts - Add items like: - Business demonstration videos - Business networking one-sheet - Newsletter signup - Strategic calls-to-action - Diversify content types to include: - Documents (PDF uploads) - Events - Articles - Videos - Images 6. Experience Section - Add detailed content descriptions under each role - Include relevant images and graphics to illustrate your work 7. Education Section - Add content descriptions to education entries - Consider including relevant achievements or specializations 8. Skills Section - Review and prioritize skills that best represent your current focus - Ensure most relevant skills are positioned at the top 9. Recommendations - Get at least one new recommendation for 2025 (last one is from 2021) - Focus on recent, relevant endorsements 10. Profile Optimization Using EvyAI - Use the profile optimizer tool - Input your goals (e.g., lead generation)