The Complete Guide to LinkedIn Articles vs Posts: Making the Most of Both Formats in 2024 As LinkedIn continues to evolve as a premier platform for professional content, understanding the distinction between posts and articles has become crucial for maximizing your impact. In this comprehensive guide, I'll break down everything you need to know about both formats and how to use them strategically. Understanding the Basic Differences Posts - Appear directly in the LinkedIn feed (linkedin.com/feed) - Created by clicking "Start a post" on your homepage - Limited character count - Ideal for quick updates and engagement - More likely to get immediate network exposure Articles - Located at linkedin.com/article/new - Support up to 40,000 words - Include rich media capabilities (links, YouTube videos, images) - Appear on your profile under the "Articles" section - Excel at ranking in Google search results The Strategic Value of LinkedIn Articles While posts typically receive more immediate visibility, articles offer unique advantages that shouldn't be overlooked: 1. Superior SEO Performance Articles often achieve prominent Google rankings, sometimes reaching the first page within 24 hours of publication. This is due to LinkedIn's high domain authority and the platform's strong SEO infrastructure. Unlike posts, which rarely appear in search results, articles can drive consistent organic traffic to your profile. 2. Deeper Engagement When someone spends 5-10 minutes reading your article, they're investing significant time in your content. This deeper engagement often leads to stronger relationship building than the brief interactions typical with posts. As I often say, 100 people reading an in-depth article can be more valuable than 1,000 people quickly scanning a post. 3. Content Pillar Strategy Articles serve as excellent content pillars that can fuel multiple posts. One well-written article can be broken down into several posts, with each post linking back to the full article in the comments.

I have done a few podcasts in the past with mixed results, so I had paused my participation. I recently decided to add them to my bag of tricks. Here is a company post link to the most recent one where I was a guest: https://www.linkedin.com/feed/update/urn:li:activity:7275225160138338305/?actorCompanyId=103494619 What are you feelings on the use of Podcasts for marketing and lead gen? I would love to hear what everyone thinks.

I totally get if it's just me not posting what Linkedin wants to see - but my last two scheduled posts, which I took a lot of time prepping text and images for appear to be getting SUPER LOW visibility. Anyone else seeing this?

Tell us something personal that is not private that you would share with people in your network! Lets go!

Hey everyone, I’m curious to hear your thoughts on automation tools like Dripify. Are you using any? If so, which ones do you recommend as the best? Thanks in advance! 😊