@Gary Henderson oh that’s cool!

@Courtney Milam agreed!

This is really well put together! The part for ads 3:2:2 framework. What I’ve found personally works best on the things that I’ve done is doing it slightly more formulaic with the copy and creative and doing a 3:3:3. Same strategy. Same purpose. Covers slightly more ground on the campaigns that I’ve done and really boosts CTR so I thought I’d share and maybe you can bump that 2x ROAS up! Example: 3 creatives. All same offer. But it’s always 3 variations of creative. Creative: 1. Always a video, 2. Image (with humans in it, something UGC looking) 3. an animated or creative image(think something like classic ad style circa 2018. Major headline, sub headline CTA.) Headlines: Since it’s the same offer you can come up with 3 headlines that work with each one that have proven to work on previous campaigns. Copy: 1. Long form -150 words 2. Medium form - 100 words 3. Short form - 50 words All the same offer just packed differently. I run this dynamically on COLD it’s been working. Then after 30 days take the data, check the highest performing combo. Take the top creative, copy length, headline. Retarget them with same strategy above but with the same highest producing combo. Example: if you found video + headline 1 + short form was the winner. Make three videos for same offer + 3 variations of that same headline + 3 variations of short form. Again, this is just how I’ve been doing it when interest based stopped working for me but I still hear people doing interest based getting great results. Feel free to try for yourself and lmk your thoughts. Like you said it’s really just how much did I spend vs how much did I get from it. That’s all that matters! Thanks again for your video! Cheers Max!

@CodeSellers Academy couple different ways and depends on platform but the way I do it is making sure the copy and creative is speaking that avatar and I use broad advertising that’s been working better than interest based on meta lately. Basically with meta will find the right people if your copy and creative is speaking to that niche.

Ahhh I see okay. I'll look in to this. Appreciate the quick response my friend!