Last night I went to dinner with a few friends who also have online businesses here in Miami, Florida. Among us, we had people generating up to $2.4 million per month... We caught up, shared stories, and celebrated each other’s wins. But one powerful lesson came out of that evening, and I felt compelled to share it with you. Right now, across the board, there’s a noticeable shift in the industry... Everyone at the table – regardless of niche – was seeing similar things. Ad costs are crazier than ever, and trust in the marketplace is at an all-time low. And a ton of businesses are struggling to scale right now because they don’t take the time to genuinely connect with their audience. They rely on ads to do all the heavy lifting – expecting ads to build trust, attract leads, and convert customers. But today, that’s not enough. In fact, it barely works anymore... To scale past $100,000/month, especially if you’re in coaching, info products, masterminds, or agency services, you need three essential pillars: Attention, Nurture, and Trust. 1. Attention – Getting in front of your audience is essential. This includes organic content, running ads, or doing cold outreach via DMs or email. But just getting attention is the easy part. 2. Nurture – Once you’ve got their attention, you have to nurture it. This is where most businesses drop the ball. They get attention but don’t take the steps to help their audience understand who they are and why they care. That’s where your sales funnel, sales calls, email marketing, and ongoing organic content come in. 3. Trust – Trust is the biggest pillar that most people miss. It’s built through testimonials, case studies, consistent quality content, and a solid brand culture. Ads don’t build trust by themselves; it’s everything you do between the clicks and conversions that makes people trust you. If you’re relying solely on ads to bring in the revenue, you're leaving money on the table. Ads simply bring in attention. What you do after someone clicks – that’s where the money is actually made. And this is exactly why I write these daily emails to you. I’m here to build a genuine relationship, to give you stories, insights, and strategies that work. So that someday, when you’re ready, you might want to work with me too. Now, you don’t have to read every email.

Most business owners overcomplicate what content they should make... They overthink the topics, lighting, camera equipment, and end up producing nothing. As a result, they don't ever start their personal brand AND always have to rely on word of mouth, OR referrals to get clients. Sure, a lot of people can get $30k/months, many even get to $50k/months, but very FEW even reach OR surpass $100k/months simply off word of mouth/referrals. But this is NOT sustainable IF you want to scale... You need a combination of: 1. Paid Ads 2. Organic Content 3. Email Marketing ALL working together to build and grow your agency OR coaching company... But you should NOT run ads UNLESS you are already making at least $25-30k/month minimum. This is because after spending $60M on ads specifically for coaching, course, agency, and mastermind businesses these last 5-years... We have the data to prove that MOST people who do, fail... and miserably too. They don't have enough proof of concept, they barely have any budget to spend and test on ads, and they lack the right mindset to see ads as acquiring data that will allow them to scale. This is why IF you're making LESS than $25-30k/month in your business right now... You NEED to be posting more content. And the BEST platform to do that on, is YouTube. Here's how you do it... STEP 1: Model Channels I want you to go to YouTube, and find 5 YouTube channels that create content for YOUR target audience. This is easy. Just search keywords, questions, or topics YOUR ideal clients are asking you. Then, simply add the TOP 5 most popular channels that make content similar to you, and move to STEP 2. STEP 2: Popular Videos On their YouTube channels, click the videos tab, and sort by most popular.Then, Copy & Paste their TOP 20 most popular videos title's onto a google sheet. Next, make sure you enter each video's view count in a column next to the video titles. IMPORTANT: Only copy & paste the titles of videos made in the last 3-years...

Hey Ad Men, Happy Monday! Starting this week strong by joining me to give a warm welcome to our newest members of this amazing Skool community! New members, be sure to explore our free YouTube Ads mini-course, available in the classroom. We're thrilled to have you with us! @Carlos Valiente @Jheyrard Mokoko @James Smith @John Parkes @Tristan Allard @Christopher Tierney @Shawn James @Brandon Noel @Ruben Osorio @Nicky Kalliongis @Rolf Unzola @Joe Gomez @Juwon Omosowon @Jules Finance @Kunal Jain @A N @Andrew Leedham @Brandon Avance @Sofia Barbelo @Kristof Martin @Aryan Sharma @Skylr Monaghan @Josh Sayre @Dayton Foster @Khelian Lacoste @Moses Cordova @Nonso Njoku @David Gregory @Arshdeep Singh @Brad Hart @Dan Salazar @Advitiya Sharma @Nic Graesser @Elwyn Davies @Bayley Cook @Sam Arnold

Hey Ad Men, Next Saturday I'm going LIVE for the first time and sharing: The YouTube Ads 'HYBRID' System: How We're Generating 100+ Qualified Sales Calls Per Month for Coaches, Consultants, and Agencies (Even If You're NOT A Big Name OR Have Tried YouTube Ads Before...) Here's the details.. .📅 Date: Saturday, August 31st, 2024 🕐 Time: 9:00 AM PST ⏱️ Duration: 60 minutes Why am I doing this live? Simple...I want to answer YOUR burning questions in real-time. No pre-recorded fluff, just straight talk about what's actually working right now. In this LIVE training, you'll discover: 👉 The 'Intent-Based Validation' targeting method flooding businesses with high-quality leads (even in competitive niches) 👉 How to create YouTube ad campaigns that consistently deliver a 2-4X return on ad spend (with real case studies) 👉 The 3 biggest YouTube ad mistakes costing you thousands (and how to fix them immediately) 👉 Our unique 'HYBRID' model allowing you to leverage expert-level YouTube advertising WITHOUT hiring an expensive in-house team 👉 The exact framework we use to scale businesses from $30k to $300k+ per month using YouTube ads (works across industries) Look, this isn't just hype or theory lol... We've used this exact system to help big names like Patrick Bet-David, Cole Gordon, Jeremy Miner, Charlie Morgan, and Sam Ovens absolutely crush it on YouTube. But here's the best part – it works for "regular" folks too. And on Saturday, I'm going to walk you through exactly how this works! No, this won't be the typical 'guru' webinar where I share some long-winded story/hero's journey and basically just waste your time for an hour only to just pitch you on having us do this for you...​Not at all...​​ In fact, my goal with this LIVE webinar is to literally just show you how this works so that you can implement it immediately into your business and start scaling with YouTube Ads right away, IF you choose to! Now in full transparency, during the training, I will make you an offer so that you can have me and my team help you IF you want to... but that's completely up to you :)​​​​​​