Well let's first break down what an Ad actually is...
An Ad is a framework.
A framework, where you input information.
The thing that makes an Ad good is NOT the mastering of the framework.
It is the quality of the information that you're able to input.
And so, if you have a really good product, really good results, and happy students... you can input really good information into this framework called an Ad.
And you'll get WAY better at advertising than people focusing on advertising by NOT focusing on advertising and focusing on product.
Because you can say cooler sh*t than they can.And then you're competitors are like:"Damn, I can't say that, because I don't have it. And I can't say that, because I don't have that either..."
They're like, "I know what to do, but I can't..."
Lol...
You see, it's LESS about the gimmicks and MORE about just the REALITY that whatever you're selling IS really great, and you can then portray that.
So to create GOOD Ads... GREAT Ads even...
It's a huge mental shift.
You actually have to STOP thinking of yourself as a marketer...
And start looking at yourself as an Ad Man...
Because to great great Ads, you need to already have a great offer.And that offer must get clients results
So much so, that the majority of people who buy it, brag about it.They tell you how much they love you...They tell your other client's how much they love working with you...They tell people who follow them about you and how you've helped them...Which btw, then does all your marketing for you.And then you, as an Ad Man, simply input THAT information... into the Ad framework.
Make sense?
-Brian 'Ad Man' Moncada 馃
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